July 15, 2021

Brite-Strike’s Perfect Dream, Soft-Sided Lighted Cooler Introduction at ICAST 2021

July 15, 2021. Brite-Strike Technologies Inc. USA announced today they will introduce their lighted 24 can soft-sided watertight cooler at ICAST 2021 designed for kayak/SUP and micro-skiff fishing. Why settle for just a cooler when you can have one that has UV light inside to reduce bacteria and mold? Additional LEDs...

July 14, 2021

Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games

LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....

July 14, 2021

NOCCO Supports Athlete Ambassadors in the CrossFit® Games

LOS ANGELES (July 9, 2021) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting the 2021 NOBULL CrossFit® Games and will have five athletes competing. NOCCO will be present to provide their athletes with fuel and support to help conquer the competition....

July 14, 2021

Purity Products® Spotlights Joint Care Supplement FLEXURON® for National Park and Recreation Month

Plainview, NY – Purity Products®, the leading science-backed supplement brand, is spreading awareness of their premium FLEXURON® supplement for Park and Recreation Month this July. Designed to help manage the wear and tear on joints, FLEXURON® delivers effective joint comfort and support to seasoned backpackers and leisure hikers as National...

July 14, 2021

Eddie Bauer Introduces Rental Program

Bellevue, WA, July 14, 2021—To help eliminate some of the barriers to outdoor access, Eddie Bauer is launching its first rental program with the goal of bringing technical apparel and gear at approachable costs to those looking to find themselves outside. Eddie Bauer’s rental gear and apparel will be available...

July 14, 2021

ORTOVOX Reveals Forward-Thinking, Climate Neutral Spring 2022 Collection for Climbers

LONGMONT, Colo. (July 14, 2021) –ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, expands its mountainwear and backpack collections by offering a 100% climate neutral assortment comprised of sustainable resources, like hemp, organic cotton, Tencel™ and recycled polyamide. Available in April 2022, the all-new collection is highlighted by the...

July 14, 2021

Salt Life Announces New Coastal Retail Locations

July 14, 2021 – Columbus, GA – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is thrilled to announce new retail store openings for its Salt Life® brand. Storefronts in Myrtle Beach, South Carolina, and Galveston, Texas, are expected to open later...

July 14, 2021

Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2021

14th July 2021. Vancouver, Canada. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2021 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list only includes sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic...

July 14, 2021

Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership

Boulder, Colorado — July 14, 2021 — Outside, the world's leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Pinkbike and sister brands CyclingTips and Trailforks. The deal represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and...

July 14, 2021

CAKE and Vattenfall Sign Letter Of Intent

CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Vattenfall, a leading European energy company, today announced their letter of intent to share expertise and know-how in their respective fields of competence with the aim to develop the first ever completely fossil-free electric motorcycle. The collaboration combines multidisciplinary expertise from Vattenfall and CAKE,...