PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 8, 2021
TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale
Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...
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July 8, 2021
IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes
KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted in the innovative technology of the EV1 automobile—the world’s first mass-produced electric car. Today IZIP...
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July 8, 2021
HDry ® North America Announces the Launch of HDry ‘ b5’: A Technically Advanced Bio-Based Laminate Membrane
Bethel, CT (July 8, 2021)— This week, Altexa srl and GHS Holdings announce the launch of HDry®‘ b5’ a bio-based, waterproof laminate, for the Summer Market season 2021. HDry® will be attending the in-person Outdoor Retailer show in Denver, Colorado, August 10-12, and the Functional Fabric Fair in Portland, Oregon,...
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July 8, 2021
Kitsbow Unveils Updated Haskell Mountain Bike Short
Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading the outdoor apparel industry in lean manufacturing, Kitsbow artisans will be sewing the Haskell Short one at a time at its factory...
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July 8, 2021
WNDR Alpine launches the Reason 120 backcountry ski with new material properties and greater biobased content
Salt Lake City, Utah - WNDR® Alpine, - the pioneering outdoor brand launched as part of advanced materials company Checkerspot - unveiled its new ski lineup today, complete with improved material properties, increased biobased content, and a new, powder-focused backcountry shape: the Reason 120. WNDR Alpine’s innovation lies in cutting...
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July 8, 2021
DXLAB Launches THE Flip-Flop Design That Will Change The Sandal Game
GOLETA, Calif. - July, 2021 - Footwear innovation brand Deckers X Lab quite literally went well beyond the constraints of common flip-flop designs with the all-new BA DA DA. Always looking to improve and re-invent, the BA DA DA (based on the Zulu word for sandal) is set to change the...
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July 8, 2021
Rossignol Group welcomes new sales agent for Dynastar and Lange brands
Park City, UT – July 8, 2021 – Rossignol Group is pleased to welcome John Segal to lead sales for the Dynastar and Lange brands in California and Nevada sales territory, effective immediately. Segal will be tasked with supporting current retail partners in the territory while simultaneously driving sales and...
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July 7, 2021
Astral Becomes bluesign® SYSTEM Partner, Builds Latest PFDs with bluesign®-Approved Shells
Asheville, NC – July 7, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is proud to announce their commitment as a bluesign® SYSTEM Partner, the latest milestone in their decades-long path towards sustainability. This commitment comes on the heels of their development of the first-ever bluesign® approved PFD shell,...
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July 7, 2021
Grassroots Outdoor Alliance expands to 196 retail doors, as Big Agnes and Osprey join as vendor partners
ASHEVILLE, NC (July 7, 2021) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of five new retail members as well as the addition of Big Agnes and Osprey as vendor partners. The new retailers include Active Endeavors...
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July 7, 2021
BASE Performance – Energy Bar Provider for Aspen Skiing Company
Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....