PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 3, 2021
How Bikeable Is Your City? PeopleForBikes Releases Fourth Annual City Ratings
BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City Ratings analysis evaluated more than 750 cities and communities across the globe to spotlight...
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June 3, 2021
KINeSYS Sunscreen Partners with The RiderBox
Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...
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June 3, 2021
UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery
Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...
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June 3, 2021
World Cup Gold Medalist And LGBTQI+ Activist Alex Johnson Partners with Athletic Brewing to Create Limited-Release Blood Orange IPA, Rainbow Wall
STRATFORD, CT AND SAN DIEGO, CA — From the walls of the world’s top climbing competitions and the world’s greatest routes to fostering a supportive environment for LGBTQI+ athletes, Alex Johnson is a champion. Athletic Brewing Company, the leading brewer of craft beers that just happen to be nonalcoholic, is...
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June 3, 2021
Inviting All Adventurers to Go Where Glass Can’t Follow: STILLHOUSE Launches The Unbreakable Summer Challenge
CORAL GABLES, June 3, 2021 – The great outdoors just got even greater; STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can’t...
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June 3, 2021
ALPS Mountaineering Announces Radiance
New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has just introduced its new Radiance Quilt for campers who desire extra room for their wilderness sleeping comfort. Designed for use with a sleeping pad, the Radiance Quilt is generously sized for...
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June 3, 2021
Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC
New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...
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June 2, 2021
Lola Digital Media Launches ‘PeakCommerce’ Initiative
LOS ANGELES CALIF. — Lola Digital Media has a goal to accelerate affiliate revenue and content-commerce projects beginning this month. A major new company initiative called PeakCommerce will be implemented across 12 of the company's portfolio sites. The PeakCommerce initiative includes multiple new hires and the establishment of a new...
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June 2, 2021
HOKA ONE ONE® Strengthens Leadership Team with New Hires
(Goleta, Calif.) June 2, 2021– HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in crucial...
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June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...