PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 1, 2021
Alterra Mountain Company Names Jared Smith as President
DENVER--(BUSINESS WIRE)--Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations. Smith’s team will focus on the delivery of high-quality guest...
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June 1, 2021
Eddie Bauer Provides 1,000 Free Campsites at Washington and Oregon State Parks For Global Sleep Under the Stars Night
Bellevue, WA, June 1, 2021—As part of its mission to make the outdoors more inclusive and accessible to all communities, Eddie Bauer will give away 1,000 free campsites at Washington and Oregon State Parks for Global Sleep Under the Stars Night on Saturday, August 7, 2021. The Seattle-based brand will...
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June 1, 2021
GU Energy Labs Introduces New Liquid Energy Gel Flavor
Berkeley, Calif. — June 01, 2021 — GU Energy Labs today launched a new flavor in its Liquid Energy Gel lineup. Cola is a refreshing aid-station favorite flavor ideal for warm weather training and racing, with its slightly spicy sweetness. Cola is the fifth flavor in the Liquid Energy line,...
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June 1, 2021
Introducing: Outsiders Network, North America’s Outdoor Talent Marketplace
WHISTLER, B.C., June 1, 2021 - Outsiders Network, a first-of-its-kind online talent marketplace, aims to make it easy for brands and content producers to hire talent who have specific outdoor activity skills, but who also represent a range of ethnicities, gender identities, and adaptive abilities. The Network is designed to take...
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June 1, 2021
onX Backcountry Pledges 100% of Net Proceeds to Leave No Trace in June
Missoula, Mont.–June 1, 2021. onX, a pioneer in outdoor digital navigation, today launched its “All In For Outdoors” program to celebrate Great Outdoors Month. For the month of June, onX is offering a one-year membership to onX Backcountry–its newest navigation app–on the onX website for the discounted price of $10 (a...
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June 1, 2021
Vasque Launches #EverydayOutsiders Campaign to Support Change-Makers Committed to Outdoor Equity
Red Wing, MN – June 1st, 2021 - Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to kick off a brand new, community engagement program forged to make a difference in outdoor recreation, and the ways we all get...
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June 1, 2021
Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix
Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed to keep you going during long endurance activities. Fuel2O is an all-in-one...
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June 1, 2021
Aquaglide Releases New Kayaks and SUPs Ahead of Busy 2021 Paddle Season
Bend, OREGON — Just ahead of one of the most anticipated and busiest paddlesport seasons we’ve yet to experience, Aquaglide has announced the release of a full suite of new products in their kayak and stand-up paddleboard ranges — adding to their existing lineup of nearly 120 watersports products. Aquaglide...
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June 1, 2021
Morrison Outdoors Ships 10,000th Baby Sleeping Bag
GIG HARBOR, Washington (June 1, 2021) -- Just 2 years after the Kickstarter campaign that launched the company, award-winning sleeping bag makers for kids Morrison Outdoors announced the shipment of their 10,000th sleeping bag in May. “I wanted something safe and warm to take my infant son backpacking in Colorado,”...
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June 1, 2021
Liv Cycling Unveils All New 2022 Langma Disc Range
NEWBURY PARK, Calif. (June 1, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the all-new Langma Disc range offering road riders an even lighter, stiffer and faster bike that outperforms the competition. From discerning road enthusiasts to UCI WorldTour riders, the Langma Disc...