PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 27, 2021
Tyvan Marce scales his own Everest
People say they want to climb Mount Everest “because it’s there.” But what would drive someone to run up and down a mountain to climb the equivalent elevation of 8,848 meters in one go? For sixteen-year-old trail runner and Pho3nix ambassador Tyvan Marce, it was a desire to challenge himself...
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May 27, 2021
Hydro Flask Partners with Girl Scouts of the USA For Girl Scouts Love The Outdoors Challenge
Bend, OR (May 27, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its sponsorship of Girl Scouts of the USA (GSUSA). Hydro Flask will invest $100,000 in the national Girl Scouts Love...
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May 27, 2021
Rab Names New Rocky Mountain Sales Reps
Louisville, CO (May 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Stephen Nance and Corbin Biehler of the Colorado-based Freestone Sales Group as the company’s new sales reps for the Rocky...
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May 27, 2021
ALPS Mountaineering Introduces Helix
New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, adds two new backpacking tents to its expansive line of wilderness adventure gear with the release of the Helix series lightweight tents. The new Helix tents are available with one- or two-person...
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May 27, 2021
Cascade Designs Expands Sales and IT Departments with Three New Hires
SEATTLE, Wash. (May 27, 2021) - Cascade Designs; the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite; announces three new hires in their sales and IT departments. Tim Lau will be joining the team as International Sales Manager for Canada and APAC, Jenni Schmidt will work as Senior...
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May 26, 2021
Chaco Hits the Road with Fit for Adventure Tour
ROCKFORD, Mich. (May 26, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is launching a national tour featuring a mobile factory bus and a Chillos Mobile Pop-Up. Consumers around the country will have the chance to meet the ReChaco Roving Repairs Bus- a vintage school bus turned mobile factory. Visitors will be able to drop...
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May 26, 2021
Mountain Hardwear Launches PCT™ Pack Unveiling Dynamic New Hoverbelt Technology
Richmond, Calif. (May 26, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, today released a multi-day hiking specific pack -- the PCT™ -- with a revolutionary design to the industry standard pivoting belt. The addition of the PCT™ along with another style, the...
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May 26, 2021
Introducing the Roval Terra CL
May 24th, 2021, Morgan Hill, Calf - In a category all its own; the initial Terra wheels set a new benchmark for mixed-terrain performance in every measurable sense. Today Roval releases a wheelset borrowing performative benefits of its premium predecessor paired with the serviceability of new DT SWISS hubs for...
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May 26, 2021
Sea to Summit Announces New Sales Representation in Western and Eastern Canada
Boulder, CO (May 26, 2021) — Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, has partnered with two new sales agencies across Canada. Effective immediately, Mystery Mountain Sales in Western Canada and Escala Sales and Marketing in Eastern Canada will represent Sea to Summit. Together with...
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May 25, 2021
Gregory’s first-ever plus size pack collection now available for purchase
SALT LAKE CITY, UTAH (May 25, 2021) –Gregory, a global leader in pack fit and comfort for more than four decades, announces today another industry first with the launch of its long-awaited Plus Size Collection of backpacks. With 14 different pack styles across the day hiking, hydration, multi-day backpacking and...