May 15, 2021

Boulder start-up, CoolerClips, debuts line of must-have cooler add-ons

Boulder, CO - Boulder based start-up CoolerClips announces the launch of its premier line of high-quality cooler products and accessories for outdoor enthusiasts. CoolerClips turn your Yeti, RTIC or go-to cooler into the ultimate gathering spot for camping, boating, tailgating and all your outdoor adventures. Making its public debut on...

May 14, 2021

100% Signs Ken Block as Their Newest Visionary

SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media...

May 14, 2021

Introducing the Maison Kitsuné x Helinox Collab

PARIS, France - May 14, 2021 - Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the leader in packable, lightweight furniture and accessories, today announced a new collaboration that celebrates the outdoors as the natural summer playground. The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes...

May 13, 2021

ALPS Mountaineering Introduces Pinnacle Quilt

New Haven, Mo. - ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has announced the new Pinnacle Quilt for the 2021 camping season. An increasing number of base campers and backpackers are discovering the comfort and versatility of quilts for use as their...

May 13, 2021

CAKE Charts Path to Zero Emission Lifestyle with Backbone Media

Stockholm, Sweden – CAKE, the world’s leading manufacturer of premium, lightweight, electric motorcycles, has partnered with Backbone Media as its official public relations agency of record. With a proven track record of success, CAKE founder – and brainchild of POC – Stefan Ytterborn and the team at Backbone Media will...

May 13, 2021

LifeHandle Announces The Launch of Its Hands-Free Comfort Leash For Dogs and All-Purpose Handle For Carrying Gear

BOSTON, MA. (May 13, 2021) — LifeHandle, a new direct-to-consumer brand that manufactures assistive carrying devices and accessories, today announces the launch of its first two products, the Hands-Free Comfort Leash and the All-Purpose Handle. The Hands-Free Comfort Leash is designed to distribute your dog’s pull force across your core...

May 13, 2021

Superfeet Celebrates Retail Partners with ‘Our Community Retail Award’

FERNDALE, Wash. (May 13, 2021) – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, is pleased to announce the finalists and winner of their first Our Community Retail Award. The 100% employee-owned company that’s committed to making a positive difference in...

May 13, 2021

Po Campo Introduces Visi-Hemp®, the World’s First Reflective Hemp Fabric, in New Micromobility Commuter Collection

New York, NY – As the first bike bag brand to cater exclusively to the growing and underserved micromobility population, Po Campo is proud to launch its sustainable, highly reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with...

May 12, 2021

Marmot Chooses Joy Over Suffering

Rohnert Park, Calif. – Marmot wants the outdoor industry to stop selling suffering. It’s time to reach new consumers and celebrate the real reason we all go outdoors: fun and friends. Marmot has completely refreshed, revamped and reinvented the category. Their Spring 2022 line looks like nothing else in the...

May 12, 2021

Island Brands USA Launches Summer’s Two New Favorite Beers

Charleston, SC (May 2021)- Island Brands USA, producers of clean, better-for-you, super premium beer, is thrilled to announce the launch of their two newest products, Island Southern Peach & Island Lemonada. These two flavors are poised and ready to not only fuel awesome summer adventures, but also deliver a superior...