June 2, 2021

Lola Digital Media Launches ‘PeakCommerce’ Initiative

LOS ANGELES CALIF. — Lola Digital Media has a goal to accelerate affiliate revenue and content-commerce projects beginning this month. A major new company initiative called PeakCommerce will be implemented across 12 of the company's portfolio sites. The PeakCommerce initiative includes multiple new hires and the establishment of a new...

June 2, 2021

HOKA ONE ONE® Strengthens Leadership Team with New Hires

(Goleta, Calif.) June 2, 2021– HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in crucial...

June 2, 2021

CamelBak® Partners With Unlikely Hikers

PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...

June 2, 2021

Salomon Announces Partnership with Rich Roll

OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...

June 2, 2021

LOKI Basecamp and Backbone Media Collaborate to Launch the Most Versatile Four-Season Slide-In

Carbondale, Colorado (June 2, 2021) – Overlanding outfitter LOKI Basecamp has partnered with Backbone Media as its official public relations agency of record. LOKI has been in the design, engineering, and fabrication business for 15 years, and this new subsidiary aims to disrupt the #vanlife industry with a highly configurable...

June 2, 2021

Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents

Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...

June 2, 2021

woom Launches Its First Electric Bike for Kids in the U.S.

June 2, 2021 – AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork,...

June 2, 2021

Helen of Troy Promotes Phyllis Grove to Senior Vice President of Marketing, Housewares Division

New York, NY (June 2, 2021) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Phyllis Grove to the newly created divisional role of Senior Vice President of Marketing. Prior to...

June 2, 2021

USWE Announces New Hajker Daypacks

MALMӦ, Sweden- June 2, 2021 - USWE, a leader in packs for action sports, announces the launch of its new Hajker daypacks, the ultimate for action and adventure and featuring USWE’s proprietary NDM™ harness system, smart organization and multiple size and capacity options to create the perfect fit and meet the...

June 2, 2021

TriggerPoint Launches Compact GRID Travel Foam Roller

CARLSBAD, Calif. (June 2, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...