PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 3, 2021
Bridging the Inclusion Gap in the Winter Outdoor Community Snowsports Industries America (SIA) launches Inclusive Leadership Playbook
Park City, Utah — Snowsports Industries America (SIA) is honored to launch an inclusive leadership training playbook for the winter outdoor community. Developed in partnership with PrismWork™, a national consulting firm on leadership and change management, the SIA Fresh Tracks Playbook seeks to enable and empower leaders from across the...
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April 30, 2021
Lifestraw Expands Female Leadership Team
BALTIMORE (April 28, 2021) – LifeStraw®, a global leader in water filtration, today expanded its female leadership team naming Kelly Neel head of global sales for the outdoor channel and Shannon Randlett, head of mass retail. Neel will lead sales growth and product strategy, while Randlett will be responsible for...
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April 30, 2021
A Year into the Pandemic, Survey Demonstrates the Impact of COVID-19 on the Outdoor Guiding Industry
New York, NY (April 30, 2021) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the lasting effects of COVID-19 on their businesses. In the early stages of the pandemic, 57Hours surveyed their...
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April 30, 2021
Solo Stove Puts Customer First with Enhanced Community Support Program
SOUTHLAKE, Texas (April 30, 2021) - Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced an expansion of its Community Support availability. The Community Support team will now be available via phone, email, or text message from 7:30 a.m. until midnight Central Time, seven days a...
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April 29, 2021
Astral Athletes Aniol Serrasolses and Nouria Newman Take Top Honors at Whitewater Awards
Asheville, NC – April 29, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is proud to announce that their sponsored athletes, Aniol Serrasolses and Nouria Newman, each took home top honors at the 2021 Whitewater Awards. Spanish kayaker Aniol Serrasolses won Male Rider of the Year, while Nouria Newman...
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April 29, 2021
100% Introduces the SP21 MTB Gear Collection
SAN DIEGO, Calif. – April 29, 2021 – Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection. This modern-day disruptive collection intentionally balances function and design. Leading off the 2021 collection is the all-new R-Core Concept. When paired with...
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April 29, 2021
Hillsound Equipment Launches PackStack™ and PackStack™ Pro Packing Systems
Vancouver, BC (April 29, 2021) - Hillsound Equipment, the leader in innovative, award-winning outdoor accessories, is thrilled to introduce a new product categoryto their line with the presale launch of PackStack™ and PackStack™ Pro. The unique and thoughtfully designed backpack packing systems help keep gear protected and organized with no...
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April 29, 2021
Body Glove and McPhail Continue to Ride Wave of Success and Announce Agreement Extension
REDONDO BEACH, Calif. (April 29, 2021) — Body Glove and Marquee Brands have announced they have extended a multi-year extension with their longstanding partner McPhail Sports. Regarded as a successful distribution company based in New Zealand, McPhail Sports Limited will continue their agreement to develop and produce innovative Body Glove product...
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April 29, 2021
Tread Labs High Performance Insole: Re-engineered and Back in Stock
WOBURN, Mass. -- Dash, Tread Labs’ high-performance insole with 100% carbon fiber arch supports are back. After working with elite cyclists and other competitive athletes, Tread Labs has re-engineered the insoles to be firmer, stronger, and more supportive. The 1.25mm thin carbon fiber arch support makes Dash the thinnest and...
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April 29, 2021
Aqualung Launches New Online Consumer Experience Connecting Shoppers to Local Dive Shops
VISTA, Calif. (April 29, 2021) – Aqualung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for over 75 years, is launching a new online platform in an effort to connect consumers more easily with local dive retailers. In partnership with Locally, the definitive online-to-offline platform, this...