PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 29, 2021
Big Agnes Celebrates 20 Years in the Dirt with Major In-Store Giveaways
STEAMBOAT SPRINGS, Colo. (April 29, 2021)– Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is proud to commemorate its 20th anniversary in May 2021. In celebration of the milestone, Big Agnes will be giving away anniversary-themed logo gear and hosting contests at 60 retailers nationwide, with one select customer at each retail...
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April 28, 2021
Ascent Named 2021 Supplement Award Winner by Delicious Living Magazine
Denver, Co (April 28, 2021) — Ascent Protein has been named a 2021 Supplement Award winner by Delicious Living magazine - a trusted health and wellness resource for more than 35 years. Ascent is a family-owned company based in Denver, Colorado that is well-known in the fitness and sports industry...
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April 28, 2021
Diamondback Adds City Bikes and Hardtails to Spring 2021 Collection
KENT, Wash., (April 28, 2021) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the addition of the Division, Hatch and Metric bikes to its collection. Striking a balance between accessibility and performance, Diamondback continues its efforts to design and build quality bikes at a...
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April 28, 2021
OutsidePR Onboards Stellar New Clients and Staff
Sausalito, CA (April 28, 2021) -- OutsidePR, a leading consumer public relations firm with a boutique focus on the outdoor lifestyle, today announced three new clients and two new additions to its staff. The agency will be representing the National Forest Foundation in support of the Congressionally-chartered non-profit’s mission to...
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April 28, 2021
FORLOH Takes Aim With Blitz Outdoors TV and Team Sponsorship in 2021
WHITEFISH, Mont. (April 28, 2021) —FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, proudly announces the sponsorship of Blitz Outdoors, one of the highest-rated hunting shows on Sportsman Channel. In addition to television sponsorship, FORLOH will also be the...
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April 28, 2021
US Trail Running Conference Webinar shares initiatives to inspire climate action champions
Estes Park, CO – The fourth webinar in a nine-webinar series introduced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted on Earth Day, Thursday, April 22. The session subject: Empowering a Community of Climate Action Champions, presented four industry leaders that...
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April 27, 2021
Dometic Launches Drinkware for Outdoor Adventure
Chicago, IL – April 27, 2021 - Dometic is expanding its outdoor product portfolio further into the outdoor goods segment by providing consumers with durable and sustainable ways to transport their beverages. Dometic’s new drinkware series are designed to last - made with high-quality stainless-steel, they are fit for years...
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April 27, 2021
Kitzuma Cycling Logistics Opens Delivery Service to Independent Bike Dealers
Asheville, North Carolina — Continuing its rapid, disruptive path through the bike shipping industry, Kitzuma Cycling Logistics is proud to announce they’re now delivering bikes for Independent Bike Dealers (IDB) across the country. Retailers who offer online sales can employ Kitzuma to deliver fully built, ready-to-ride bikes directly from the...
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April 27, 2021
Rumpl Announces Collaboration with Stefan Sagmeister That Is Universally Beautiful
PORTLAND, Ore. (April 27, 2021) — Nearly a decade ago, a young design professional sat in an extension class at the University of California, Berkeley that focused on Stefan Sagmeister, the Austrian artist, typographer, and graphic designer. Sagmeister’s work has graced album covers for bands like The Rolling Stones and...
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April 27, 2021
Salomon Elevates Women in the Outdoors with New Short Film “Her Way”
OGDEN, Utah (April 27, 2021) – Launching today, Salomon’s new short film “Her Way” celebrates three women who have chosen to ignore stereotypes as they chart unique lifepaths. The film coincides with the expansion of Salomon’s WMN campaign, which introduces new running and outdoor footwear, apparel and packs in women’s-specific...