PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 19, 2021
PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021) —The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them...
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May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
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May 19, 2021
Arc’teryx Launches Circularity Program: ReBird™
NORTH VANCOUVER, Canada, May 19, 2021 - Arc’teryx Equipment is the global design company specializing in technical high-performance apparel and equipment, is launching ReBird™ – a new program that connects guests to the brand’s ongoing initiatives in circularity, including upcycling, resale, and care and repair. ReBird™ marks an organization-wide commitment...
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May 19, 2021
MT500 Smok’n Prints
May 19, 2021, Scotland: Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color. A trance sequence of head-to-toe outfitting for him and her. With a reputation for dialed style on and off the tracks, the Athertons will showcase this unashamed fashion campaign. Inject flare and energy...
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May 19, 2021
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...
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May 19, 2021
Chrome Introduces The BLCKCHRM Stone Grey Collection
PORTLAND, Ore., - May 18, 2021 - The new BLCKCHRM 22X Collection offers a technically refined approach to a selection of Chrome’s best-selling bags, now in Stone Grey. Chrome’s BLCKCHRM line reflects the relentless pursuit of making the most functional, bombproof gear for living in the city. Chrome’s new BLCKCHRM...
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May 18, 2021
TriggerPoint Rolls Out Fresh New GRID 1.0 Colors
CARLSBAD, Calif. (May 18, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...
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May 18, 2021
Snow Peak Opens Portland-Based Takibi Restaurant
PORTLAND, Ore. (May 18, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of Takibi, its much-anticipated culinary partnership with the award-winning Submarine Hospitality group and bartending legend, Jim Meehan. Designed to evoke the feeling of gathering around the fire, forming bonds over a...
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May 18, 2021
Leading Brands go Big at The Big Gear Show
PARK CITY, UT (5/18/21) –The Big Gear Show has become the go-to outdoor industry event for summer 2021 as it heads into the final push toward its inaugural invite-only edition, held August 3-5 in Park City, Utah. Some of the most recognizable brands in the camping, climbing, cycling, and paddlesports industries...
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May 18, 2021
COROS Announces EvoLab – The Next Generation of Sports Science Software
Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...