PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 21, 2021
KOM Cycling Launches New 3-Tier, Full-Motion Rocker Plate for Indoor Cycling
East Lansing, Michigan (April 21, 2021) —With record numbers of people riding indoors on stationary trainers, KOM Cycling is hoping to give them the most immersive, dynamic experience possible with the launch of their new RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding....
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April 21, 2021
The Perfect Bag Just Got Perfect-er: WANDRD Releases the All-New PRVKE Series
Orem, UT (April 21, 2021) — Always focused on comfort, access and versatility, WANDRD has redesigned the pack that started it all, the PRVKE, at wandrd.com. Ready for wherever you wander, the new PRVKE is now even more comfortable, has more organization and accessibility, and more versatility. The new PRVKE...
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April 20, 2021
Astral Unveils 3 New Trail Shoes and an Industry-First PFD
Asheville, NC – April 20, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is excited to unveil their Spring ’21 new product lineup, including three new footwear styles and a brand new PFD material, marking the next big step in manufacturing. The footwear lineup includes two new additions to Astral’s...
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April 20, 2021
The National Forest Foundation Appoints Rob Leary As New Chair of The Board
Missoula, MT. (April 20, 2021)– The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193-acre National Forest System while inspiring millions of Americans each year to experience and protect these lands, is pleased to announce appointment of Rob Leary as new Chair...
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April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
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April 20, 2021
Team Bend Racing Hires SIMBOL Communications as Marketing Agency of Record
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, has joined forces with SIMBOL Communications to help with various marketing initiatives. They hope to grow brand awareness for both the racing...
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April 20, 2021
Ascent Recovery Water Gains Additional Traction in Retail
DENVER, COLORADO - Ascent, a sports nutrition company committed to providing cleaner and purer protein to athletes, today announced new distribution deals with four retail chains. Ascent’s recently launched Recovery Water will be available starting on April 15, 2021 at 250 Stop & Shop locations, 70 Fresh Thyme locations, 70...
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April 20, 2021
Top Elite Ultra Runners to Compete at Jackpot Ultra
HENDERSON, NEVADA – April 20, 2021 – The 8th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada April 23-26, 2021 with the most diversified field in the festival’s history. For the 4th straight year, Jackpot will again feature the USATF’s...
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April 19, 2021
Go Plogging with Fjällräven on Earth Day
LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk with nature. Fjällräven encourages people to take their relationship with nature one step further on Earth...
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April 19, 2021
Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards
MANCHESTER, Vt. (April 19, 2021) —Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products, and active lifestyle apparel, has recognized Alaska guide Brian Kraft and legendary Montana guide Paul Roos as 2021 Conservationist of the Year and Lifetime Achievement Award winner, respectively. Both...