PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
May 11, 2021
Dakine Expands Mountain Bike Category With New Gear And Updated Apparel Launches
LOS ANGELES (May 11, 2021) — Dakine is excited to announce it is growing its mountain bike category for Spring 2021 with the addition of high-performance riding footwear alongside an updated technical apparel line. The new mountain bike footwear is a testament to Dakine’s ongoing mission to innovate in the...
-
May 11, 2021
Sun Valley Company Announces Pete Sonntag as Vice President and General Manager
Sun Valley, ID, (May 11, 2021)- Sun Valley Company announces the appointment of Pete Sonntag as Vice President and General Manager of Sun Valley Resort, effective June 7, 2021, reporting into Bruce Fery, CEO of Grand America Hotels & Resorts. In his new role, Sonntag will be responsible for all day-to-day...
-
May 11, 2021
Snowbasin Resort Announces Summer 2021 Schedule with Outdoor Fun for the Entire Family
Huntsville, UTAH (May 11, 2021) –Snowbasin Resort announced its summer 2021 schedule today with a lineup of fun for the entire family with outdoor adventures, mountain top dining and an outdoor concert series. The resort will officially kick off the summer season on June 12 with lift served hiking and...
-
May 11, 2021
Solo New York Eliminates All Plastic from Packaging
NEW YORK, NY - May 11, 2021 - Solo New York, one of the biggest bag manufacturers in the world, today announced that it has met its goal of eliminating plastic from its packaging by the end of 2020. Solo established this goal in 2020, and all packaging for its...
-
May 11, 2021
Peak Design Uses Community to Create a Superior Used Gear Shopping Experience
San Francisco, CA (May 11, 2021) – Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to announce the launch of the Peak Design Marketplace: a brand-guaranteed, peer-to-peer platform for buying and selling used Peak Design gear. By directly connecting buyers with sellers, Peak Design removes...
-
May 11, 2021
11th Annual ‘Kids to Parks Day’ Saturday, May 15, 2021
Washington, DC, May 11, 2021 – In commemoration of the 11th annual Kids to Parks Day celebration, National Park Trust is encouraging families to get outdoors and show their favorite park some love by participating in its #MyParkMyWhy social media campaign on Saturday, May 15, 2021. “We keep hearing from...
-
May 11, 2021
AdventureCORPS® announces Joe Nimble® as the Official Shoe of Badwater®
Oak Park, CA: AdventureCORPS®, the organization behind the legendary Badwater® brand and world-wide series of Badwater races, is pleased to announce Joe Nimble® as the Official Shoe of Badwater® for 2021. Joe Nimble® is the German shoe pioneer that has been championing the cause of toefreedom® since 1982 and has...
-
May 10, 2021
Lizard Skins Launches Their Newest Line of Long and Short finger Gloves
American Fork, Utah (April 26, 2021) — Lizard Skins, a longtime industry leader in grips and handlebar tape, knows about a rider’s contact points. So it’s only natural that they also make some of the finest gloves on the market. The new line offers three long-finger gloves, the Monitor Ignite,...
-
May 10, 2021
Short film by Outdoor Research shares story of finding community and inclusivity
SEATTLE, Wash. (May 10, 2021) – Outdoor Research, the Seattle-based manufacturer of award-winning outdoor apparel, continues the important conversation about creating a more inclusive space in the outdoor community with its new film, Escaladora. The short film shares the story of a community leader and OR ambassador, Monserrat Alvarez Matehuala,...
-
May 10, 2021
Backcountry.com Appoints Vice President of Owned Brands
PARK CITY, Utah (May 10, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Lynsey Lambert as VP of owned brands, effective today. Lambert brings 20 years of experience in product, retail and merchandising, and most recently joins Backcountry from Nike where she spent 12...