PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 4, 2021
Honey Stinger Partners with Professional Snowboarder Mick Dierdorff
STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years...
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May 4, 2021
The National Forest Foundation Launches Mt. Baker-Snoqualmie
Seattle, WA. (May, 4 2021) - The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of our 193 million acre National Forest System, has designated Mt. Baker-Snoqualmie (MBS) as one of its Treasured Landscapes, Unforgettable Experiences. As part of this four-year conservation program, the...
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May 4, 2021
Local Boulder Breweries Collaborate on “CO Care Can” to Support Victims, Families and Those Directly Impacted by Boulder Supermarket Tragedy
To support victims, families, and those directly impacted by the Boulder Supermarket Tragedy, local breweries, Upslope Brewing Company, Oskar Blues Brewing, Left Hand Brewing, Sanitas Brewing Co., Bootstrap Brewing Co. and Mountain Sun Pub & Brewery have teamed with brand marketing accelerator, Fortnight Collective to create, “Colorado Care Can”, an...
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May 4, 2021
mountainFLOW Unveils New Plant-Based Bike Products
(BOULDER, CO - April 2021)- mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, today unveiled a new collection of plant-based bike products that are biodegradable, non-toxic, and rival all other petroleum-based competitors on the market. The new line...
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May 3, 2021
Chaco’s Latest Flips Won’t Flop
ROCKFORD, Mich. (May 3, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is excited to introduce the Classic Flip™ and Classic Flip™ Leather styles to its Spring ’21 range. These performance flip-flop styles are made to last whether you are hiking to that private surf spot or just lounging...
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May 3, 2021
10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale
BEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from...
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May 3, 2021
Skratch Labs Introduces New, Vegan Sport Recovery Drink Mix
Boulder, CO - Skratch Labs, an innovator in performance nutrition, announces the release of Sport Vegan Recovery Drink Mix. This new, plant-based version of their popular milk-based Sport Recovery Drink Mix, is the result of feedback from vegan consumers seeking a recovery product from Skratch Labs to fill their sports nutrition...
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May 3, 2021
prAna Launches #NotGoingTo Campaign to Inspire Change through Inaction
Carlsbad, CA – May 3, 2021–Today, prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced the launch of its social impact campaign #NotGoingTo inspiring people to reconsider their everyday routines and pledge one eco-unfriendly habit they will stop doing to help the planet. During the...
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May 3, 2021
NEMO Wins Multiple International Awards for New 2021 Products, Sustainability Efforts
{Dover, NH—May 3, 2021}—NEMO, an award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, has won four prestigious international awards for three new products and a project to eliminate polybag use. The GOOD Green Design Award from the Chicago Anthenaeum & The European...
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May 3, 2021
Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike
NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the Brompton Electric to its in-store inventory. Along with the brand’s traditional folding bike, the Brompton...