April 8, 2021

Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options

VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...

April 7, 2021

BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group

SANTA ROSA, California (April 7, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in...

April 7, 2021

Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation

Sunnyvale, CA (April 7, 2021) -  EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director of Stanford University’s Precourt Institute for Energy and a 15-year veteran of Stanford's Department of...

April 7, 2021

PrimaLoft Introduces Fully Recycled Ethical Down Alternative, PrimaLoft® Insulation ThermoPlume®

LATHAM, N.Y. (April, 2021)- PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the...

April 6, 2021

New PRO frames by Costa add performance features to help keep anglers on the water longer

DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better. The new frames build on Costa’s commitment...

April 6, 2021

Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project

Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...

April 6, 2021

KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record

Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...

April 6, 2021

Osprey Announces Its Most Successful Pro Deal Donation Program to Date Benefitting Outdoor Kids and Families

Cortez, CO – April 6, 2021– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature and Nature Bridge. Last year’s program, the most successful to date, resulted in $42,000 in...

April 6, 2021

Diamondback Amplifies Spring 2021 Lineup with New ebike Collection

KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance  motors to efficiently get riders to their destinations....

April 6, 2021

Mountain Hardwear Announces 2021 Non-Profit Partnerships

Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...