April 8, 2021

Oboz doubles down on its One More Tree program for April

Bozeman, Mont., (April 8, 2021) — Oboz, the ‘True to the Trail®’ footwear brand, has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This...

April 8, 2021

PHOOZY Reels In Half A Million Dollar Deal on ABC’s Shark Tank

CHARLOTTE, NC: PHOOZY, maker of lightweight protective thermal capsules for phones, tablets, and laptops, landed a lucrative $500,000 investment on their recent April 2nd Shark Tank appearance on ABC. The Charlotte-based brand co-founded by Kevin Conway and Josh Inglis, wowed all of the investors but ultimately landed a deal with Lori...

April 8, 2021

INFINIT Nutrition Announces 2021 Team INFINIT Elite Roster

Cincinnati, OH, April 8, 2021 – INFINIT Nutrition, the original all-in-one custom sports drink company is pleased to announce its 2021 Team INFINIT Elite roster. Seventeen athletes are returning from the 2020 roster with three new members joining the team for 2021 including Olympian and professional triathlete, Ben Kanute along...

April 8, 2021

Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options

VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...

April 7, 2021

BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group

SANTA ROSA, California (April 7, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in...

April 7, 2021

Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation

Sunnyvale, CA (April 7, 2021) -  EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director of Stanford University’s Precourt Institute for Energy and a 15-year veteran of Stanford's Department of...

April 7, 2021

PrimaLoft Introduces Fully Recycled Ethical Down Alternative, PrimaLoft® Insulation ThermoPlume®

LATHAM, N.Y. (April, 2021)- PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the...

April 6, 2021

New PRO frames by Costa add performance features to help keep anglers on the water longer

DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better. The new frames build on Costa’s commitment...

April 6, 2021

Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project

Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...

April 6, 2021

KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record

Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...