PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 5, 2021
Astral Signs Kayaker Nouria Newman to Expanded Contract
Asheville, NC – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce that they have re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will now wear their industry-leading PFDs as well. Hailing from Chambéry, France, Newman has spent the...
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April 5, 2021
The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures
San Francisco, CA - April 5, 2021 - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2021 season. Now entering its eighth season, the Thru-Hike Syndicate...
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April 5, 2021
Bajio Partners With Fly Fishing Climate Alliance, Commits to Carbon Neutrality
New Smyrna Beach, FL (April 5, 2021) - Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked...
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April 5, 2021
Panaracer Announced as Sponsor of the Battle Royale Hill Climb Challenge for TransRockies Gravel Royale Gravel Bike Stage Race
Panorama, B.C. (April 5, 2021) — TransRockies Race Series, a global leader in adventure stage events, today announces that Panaracer, maker of high quality, Japanese-crafted bicycle tires, will sponsor the Battle Royale for the TransRockies Gravel Royale gravel bike event. The Battle Royale will award the KOM and QOM in...
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April 5, 2021
Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine
Olympic Valley, CA- (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with big-mountain prowess–and after a sunny day of all-mountain competition, skier Trevor Semmens, splitboarder Garrett Cygan,...
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April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...
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April 5, 2021
Saucony® Appoints Fábio Tambosi as Chief Marketing Officer
WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development...
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April 3, 2021
Costa Sunglasses releases first-ever Protect Report – 38 years of protecting the watery world it calls home
DAYTONA BEACH, Fla. – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more....
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April 3, 2021
Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado
TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events...
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April 1, 2021
REVEAL Global Media Conference Announces Presenting Brand Lineup for Spring/Summer Event
BOULDER, Colo. - April 1, 2021 - REVEAL Global Media Conference, an event series designed to bring together the media and a select group of the most innovative brands in the active lifestyle, outdoor and cycling industries, today announces the lineup for the REVEAL Spring/Summer event happening on April 6...