PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 9, 2021
Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing
Park City, Utah (March 9, 2021) - Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film...
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March 9, 2021
Sea to Summit’s Telos TR2 Wins BACKPACKER Editor’s Choice Award
Boulder, CO (March 9, 2021)— Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to accept a BACKPACKER Magazine Editor’s Choice award for the company’s Telos range of backpacking tents. The Telos is part of an ambitious and innovative new lineup of lightweight and...
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March 9, 2021
Dermatone Introduces Flavors to its Legendary Lip Balm
Southport, CT –Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four new flavors: Coconut, Green Tea, Mango, and Pomegranate. The product is available today on Dermatone.com and at specialty retailers. “Dermatone has...
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March 9, 2021
Washington Outdoors Buffs Now Have Buddy Insurance
RICHMOND, Va. March 9, 2021 —The Evergreen State, Washington, is the 40th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which...
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March 9, 2021
Federal Appeals Court Finds For Cocona Labs In Patent Infringement Case vs. The North Face
(WASHINGTON DC) On Thursday, March 4, the United States Court of Appeals for the Federal Circuit affirmed the validity of key claims of a patent asserted by Cocona Labs in patent infringement cases brought against VF Outdoor LLC d/b/a The North Face (TNF). In 2017, Cocona Labs, a small Boulder CO...
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March 9, 2021
Mono Footwear, now distributed in North America by In-Sport Fashions Inc.
Montreal, QC - Oslo-based Mono footwear will be introduced to Canadians this 2021 fall season. A young brand, Mono is quickly spreading across the globe. They manufacture unisex footwear with a heavy focus on aesthetics, superior quality and level of comfort, and don’t compromise on technology. The minds behind Mono...
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March 9, 2021
Good To-Go’s Latest Meal, Chicken Pho, Wins Backpacker’s Editors’ Choice Award
[Kittery, ME] — Created to elevate expectations of what prepared meals can taste like, the latest two meals launched by Good To-Go are included in Backpacker’s 2021 Spring Gear Guide, with the Chicken Pho taking home the most coveted honor, the Editors’ Choice award. This is the brand’s third Editors’...
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March 8, 2021
LIVSN Designs’ EcoTrek Trail Pant Kickstarter Wraps with $514,624 Raised
FAYETTEVILLE, Ark. - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announced that its EcoTrek Trail pants Kickstarter campaign has wrapped with more than 3,500 backers raising over $514,624 and making the EcoTreks the most successful...
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March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
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March 8, 2021
Backcountry Access Releases New BC Air Touring Helmet Designed Specifically for Backcountry Skiing and Snowboarding
Boulder, Colo. — Backcountry Access has released its new 2021/22 season BC Air touring helmet designed specifically with backcountry skiing and snowboarding in mind. The new BC Air touring helmet broadens BCA’s offering of preventative backcountry gear to include head protection products that help mitigate blunt force trauma in the event...