PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 15, 2021
The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021
Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. “GE Johnson came on board...
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March 14, 2021
Introducing the Latest Running Headlamp From Fenix, The HL18R-T
Fenix is known for offering some of the best trail running and hiking headlamps on the market, and their latest release is no exception. Introducing the HL18R-T. This revolutionary running headlamp from Fenix offers the perfect combination of lightweight design and high-performance features. The HL18R-T headlamp features Fenix’s innovative patented...
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March 12, 2021
Registration opens for coveted spots in the Gold Rush Bike Rally, a one of a kind Colorado “gravel bike hootenanny”
Boulder, CO. (March 12th, 2021) –Today Adventure Fit announces the revival of Gold Rush Bike Rally, a gravel bike hootenanny in historic gold mining country west of Boulder, Colorado. The event combines the best elements of a gravel bike adventure, block party, and small town festival and is the sister...
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March 12, 2021
Vertical Brands Unveils Line of Outdoor Apparel from CB Sports
Eatontown, NJ. – Vertical Brands (“VB”) launches the new outdoor apparel line for CB Sports. The iconic CB Sports brand was an enormous success in the 1980s. They were originally founded on the purity and necessity of better designed and practical skiwear for the Northeast’s ski slopes. A world-class skier...
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March 12, 2021
Athletes using SWIX PRO Dominate 2021 American Birkebeiner Podium
HAVERHILL, Mass. --Athletes using SWIX’s PRO non-fluorinated wax system claimed 11 out of 12 podium spots in the 2021 American Birkebeiner’s Elite race category. SWIX swept both the men’s and women’s skate podium on Saturday, February 27, as well as Sunday’s Women’s classic podium. Athletes using the premier non-fluorinated race...
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March 11, 2021
NuORDER Announces $45M Funding
LOS ANGELES, CA - NuORDER, the leading B2B e-commerce platform announces it has raised $45 million in a round led by Brighton Park Capital and Imaginary Ventures. The funding is a testament to the acceleration of digital buying and selling over the past twelve months and signals future growth opportunities...
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March 11, 2021
Osprey Aether™ 55/Ariel 55 Named BACKPACKER Magazine Editors’ Choice Gold Award Winner
Cortez, CO – March 11, 2020– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the brand’s men’s Aether™ 55 and women’s Ariel 55, received BACKPACKER Magazine Editors’ Choice Gold Award. The Editors’ Choice Gold Award is bestowed on products that have sustained years of...
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March 11, 2021
Royal Robbins Opens Retail Store on Newbury Street in Boston
SAN FRANCISCO, Calif. (March 11, 2021) — Outdoor lifestyle apparel brand, Royal Robbins, whose vision is to inspire adventure, opens its first retail store in downtown Boston located at 304 Newbury Street. Opening its doors on March 7, the new 1,000 square-foot retail store is located in the heart of...
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March 10, 2021
Tennessee National Opens the Season for the National DH Series
COLORADO SPRINGS, Colo. – USA Cycling’s National DH Series starts this weekend in Oak Ridge, TN with the Tennessee National. This year’s Tennessee National brings racers back to Windrock Bike Park in Oak Ridge, Tenn. with the premier southeast mountain bike weekend. While everyone will have their eye on the...
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March 10, 2021
Filson and Ducks Unlimited Expand Limited Edition Collection
SEATTLE, Wash. (March 10, 2021)– Filson and Ducks Unlimited (DU), two iconic American heritage brands, today announced a new assortment of limited edition co-branded products. The new Filson x Ducks Unlimited luggage and apparel pieces are an expansion of last year’s partnership and accompanying product collection. All products feature DU’s...