February 4, 2021

Saucony® Launches All-New Guide 14

WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners expect, but with less bulk, resulting in an overall lighter package. Newly formulated PWRRUN foam...

February 4, 2021

SWIX Launches Virtual Learning Center

HAVERHILL, Mass. — SWIX today launched a virtual learning center to share best practices and knowledge with skiers, snowboarders and outdoor athletes worldwide. The inaugural course, called the Responsible Waxing Project, addresses best practices for waxing safely with minimal impact on the environment for the Nordic, Alpine and Snowboarding communities. The...

February 4, 2021

Saucony® Unveils the Kinvara 12

WALTHAM, MA (Feb. 04, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara...

February 4, 2021

Outbound Collective Works to Save Slim Pickins Outfitters Through Film, Fundraiser and Forum

Stephenville, Texas, and San Francisco –February 4, 2021– In its mission to elevate and amplify the stories of underrepresented athletes and leaders within the outdoor community, the Outbound Collective has launched a film, fundraiser and virtual panel event to help save Slim Pickins Outfitters, the first Black-owned outdoor gear shop...

February 4, 2021

NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle

Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...

February 4, 2021

FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term

BOSTON, Mass. –  FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...

February 4, 2021

Giro Announces New Race Helmet: Signes Spherical

(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735 grams, size M) is for alpine racers looking for a comfortable, low profile helmet that...

February 4, 2021

Osprey Expands Award-Wining Child Carrier Series with Lighter, Packable Poco LT Featuring Patent-Pending Frame Design

Cortez, CO– February 4, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is expanding its award-winning child carrier offerings for Spring 2021. The all-new Poco LT ($260) features a patent-pending, lightweight, stainless steel frame. Delivering best-in-class comfort for child and adult, this lighter weight and more...

February 3, 2021

Brite-Strike Develops Ultra Compact, Lighted Emergency Rescue Signaling System

Thursday February 4, 2021 - Brite-Strike Technologies Inc. USA has developed an ultra-compact, low cost, lighted emergency rescue signaling system for back-country outdoor sports. The SEAL (Sea, Air, Land) Brite-Rescue™ System has multiple APALS®, All Purpose Adhesive Light Strips in “rescue green” and reflective front amber  combined with radar reflective tape...

February 3, 2021

Massif Hires Christine Collins as new Vice President and General Manager

ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience in both garments and textiles, Collins is poised to continue the successful growth at Massif....