February 25, 2021

OrthoLite® Creates World’s First and Only Aerogel-Infused Open Cell PU-Foam

AMHERST, Mass. (February 25, 2021)– OrthoLite®, the industry leader of branded, high performance and comfort footwear solutions, unveils OrthoLite O-Therm™, an innovative new thermal insole technology that sets a new standard in cold-weather footwear protection. O-Therm offers all of theknownbenefits of open-cell PU-foam, while combining the world’s lightest and most...

February 25, 2021

Primus ‘Service For a Reason’ Initiative Offers Free Replacement Parts to Reduce Environmental Footprint of Backpacking and Multi-fuel Stoves

LOUISVILLE, Colo. (Feb. 25, 2021) — In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces the Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has...

February 25, 2021

Peak Design and Wild Confluence Films Present the Documentary Film, Understory

Juneau, AK (February 25, 2021) – Peak Design, in partnership with Wild Confluence Films, is proud to present the limited release of Understory: A documentary film that explores the degradation of Alaska’s Tongass National Forest. Told through the lens of three women with unique personal connections to the Tongass, Understory...

February 24, 2021

Chrome Introduces New Carry Options For Their Spring/Summer ’21

Portland, OR - Chrome Industries (https://www.chromeindustries.com), the legendary maker of durable bags, apparel and footwear for people who live and play in the city, trademark durability, introduces its Spring 2021 line with a range of new products and accessories that reflect the brand’s focus on bringing new carry options that...

February 24, 2021

Mammut Announces New Athletes As Additions To Safety Collective

(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....

February 24, 2021

Nisa Meineke Joins The Big Gear Show as Marketing and Project Director

PARK CITY, UT (February 24, 2021) – The Big Gear Show is proud to announce the hire of Nisa Meineke, who will serve as the show’s Marketing and Project Director. Nisa brings a decade of digital marketing, brand strategy and project management experience in the cycling and outdoor markets to...

February 24, 2021

Backcountry signs on as Title Sponsor of the Women’s Outdoor Summit

SAN FRANCISCO – February 24, 2021– Women’s Outdoor Summit welcomes Backcountry as the title sponsor of the Women’s Outdoor Summit. The summit, which is slated for Thursday, March 11 to Saturday, March 13, 2021 is geared toward women of the outdoor industry to connect and learn from one another. Click here...

February 24, 2021

Ruffwear Launches New 2021 Spring/Summer Collections

BEND, OR (February 24, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch three new collections for Spring/Summer 2021. The Trailhead, Front Range and Water Collections offer practical and playful gear for making...

February 24, 2021

Saucony® Peregrine 11 ST Named Editor’s Choice by Runner’s World in Spring 2021 Shoe Guide

WALTHAM, MASS. (Feb. 24, 2021) – Global performance running lifestyle brand Saucony is excited to announce that the Peregrine 11 ST has been named Editor's Choice in the Runner's World Spring 2021 Shoe Guide. The Peregrine 11 ST is the mud-shedding, muck-loving model of the Peregrine11Collection, a triad of grippy, protective...

February 24, 2021

Stio Appoints Evan Torrance as Vice President of Marketing

JACKSON, Wyo. (February 24, 2021)– Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In his new role, Torrance is responsible for Stio’s e-commerce platform, brand activation efforts, performance marketing and...