PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 27, 2021
ITC Vegas Selects Buddy to Power Embedded Insurance
RICHMOND, Va. — Insurance technology startup Buddy (https://buddyinsurance.com/) has partnered with InsureTech Connect to offer registration cancellation insurance to all conference attendees at the upcoming ITC Vegas (https://insuretechconnect.com/), the world’s largest gathering of insurance leaders and innovators. Taking place at the Mandalay Bay Resort and Casino in Las Vegas, NV,...
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January 27, 2021
Rab’s Arc Eco Jacket wins ISPO Award 2021
We are extremely thrilled that our Rab Arc Eco Jacket – out in AW21 – is among the winners of the ISPO Award 2021! Each year, ISPO honours the sporting goods industry´s most exceptional products with the ISPO Award. We'd like to invite you to join our virtual press meeting...
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January 27, 2021
Virtual Women’s Outdoor Summit ‘21 Set for March 11 – 13
San Francisco, CA – January 27, 2021 – In celebration of International Women’s Month, Teresa Baker has teamed up with JAM Collective and Ravel Media to launch a virtual Women’s Outdoor Summit for women of the outdoor industry to connect and learn from one another. The three-day virtual event is...
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January 27, 2021
Sweet Protection Adds Marcus Caston, Parkin Costain To Athlete Team
(BOULDER, CO - JANUARY 2021) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced that it has signed athlete partnership contracts with big mountain freeskiers Marcus Caston and Parkin Costain, bolstering one of the most impressive and eclectic rosters of athletes in the outdoor industry. Costain...
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January 26, 2021
Mizu introduces Ceramic Lined Cups and Tumblers, six new product styles, and an inspirational Ambassador Graphic Series for Fall 2021
Carlsbad, California, January 26th, 2021 - Mizu, the producer of reusable products for an adventure-rich lifestyle, announces the launch of its Fall 2021 product line – immediately available to retailers and businesses for pre-booking and available to ship to retail July 15th, 2021. The new line includes an innovative new...
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January 26, 2021
Mammut Wins Outdoor Retailer Innovation Award With Sustainable Rope Collection
(Williston, VT) Jan 26, 2021 -- Mammut, leading Swiss-born outdoors brand, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021. The Mammut 9.5 Crag We Care Classic Rope, launching February 2021, was awarded the title by the Outdoor Retailer Innovation Awards judges,...
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January 26, 2021
Candide Thovex Launches CANDIDE
LA CLUSAZ, France –January 26, 2021 – Candide Thovex, among the most legendary freeskiers ever, has announced the launch of CANDIDE, a new technical outerwear, apparel and accessory brand built on the fundamental elements of timeless design, optimal functionality, high-level performance and sustainable quality. Thovex is widely considered one of...
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January 26, 2021
PrimaLoft Expands Use of its High Performance PrimaLoft® Cross Core™ Technology with Increased Emphasis on Sustainability
LATHAM, N.Y. (January, 2021) -- PrimaLoft, Inc., a global leader in advanced material technology, is increasing the use of post-consumer recycled content in its high-performance PrimaLoft® Cross Core™ Series, which now includes a stretch version for freedom of movement. The Cross Core™ platform fuses existing PrimaLoft® fibers with next-generation materials....
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January 26, 2021
Dragon Alliance Debuts New Women’s Sunglass Collection
SAN CLEMENTE, Calif., (Jan. 26, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, announces today its first sunglass collection designed with women in mind. After the release of the Aria frame in September 2020, the collection is bolstered for 2021...
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January 26, 2021
Ascent Protein Donates $22,000 to Patriot PAWS Service Dogs
DENVER, COLORADO - January 26, 2021 - This week, Ascent Protein announced a $22,000 donation to Patriot PAWS, a non-profit service organization dedicated to training service dogs to support veterans in their emotional & physical recovery. Ascent is a family-owned company based in Denver, Colorado that is well-known in the...