January 25, 2021

Salewa | Alpine Mountaineering Boot Wins ISPO Gold Award 2021

South Tyrolean mountain sports manufacturer SALEWA is driven by pure mountain experiences and the desire to engineer intelligent solutions for like-minded mountaineers. The new crampon-compatible Ortles Couloir mountaineering boot weighs just 725 grams per pair and is a high-tech product that further underlines SALEWA’s alpine competence. The Ortles Couloir combines...

January 25, 2021

Lola Digital Media Announces ‘AllGear’ Group

JANUARY 25, 2021 | LOS ANGELES CALIF. — Lola Digital Media today announces the AllGear group, a media unit built for readers with a passion for new products, innovation, design, and gear. Comprising nine digital publications, AllGear sites cover topics spanning the outdoors, fitness, automotive, cycling, running, men's lifestyle, and...

January 25, 2021

Decathlon Wins Prestigious Outdoor Retailer Innovation Award

San Francisco, Calif. (Jan. 25, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021 for its 2 Second Easy Tent — a groundbreaking, state-of-the-art, easy-to-pitch tent designed to make the outdoors more accessible...

January 22, 2021

COROS Announces First Major Software Update of 2021

Tustin, CA, January 22, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today a major software and app update. The new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes of all disciplines. The latest update...

January 21, 2021

PeopleForBikes Announces Ravi Rajcoomar as Vice President of Business Network

BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation’s leading bicycle industry trade association, is proud to announce the addition of Ravi Rajcoomar as the vice president of the organization’s Business Network. In his new role, Rajcoomar will serve on PeopleForBikes’ senior leadership team and guide the organization in creating...

January 21, 2021

Wiley X Founder Myles R. Freeman Leaves an Enduring Legacy

LIVERMORE, Calif. (January 21, 2021) – The iconic founder of protective eyewear company Wiley X, Myles R. Freeman, passed away peacefully early Sunday morning after a long illness. He was 79 years old. Myles started the company in September of 1987. As an Army Veteran, he understood the need for...

January 21, 2021

Sweet Protection Unveils New 2Vi™ Technology

(BOULDER, CO - JANUARY 2021)  - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today unveiled its revolutionary new 2Vi™ high-performance technology platform in a pair of brand new helmets, pushing the boundaries for what’s possible for performance and comfort in the world of adventure sports....

January 20, 2021

Stio Announces Key New Hires to Support Continued Growth

JACKSON, Wyo. (Jan. 20, 2021) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, recently announced several new hires to support its continued expansion. The direct-to-consumer business experienced strong growth again in 2020, creating opportunities to broaden its corporate team. Key new hires include Wendy Oldani, director of...

January 20, 2021

Backcountry to Open New Retail Stores Beginning Spring 2021

PARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint...

January 20, 2021

A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record

Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes,  A-Squared Bikes (A2) has partnered with the long-time bike-industry insiders at SIMBOL Communications as their PR agency of...