February 12, 2021

deuter Deepens Commitment to Sustainable Backpack Production With Fall 2021 Collection

LONGMONT, Colo. (Feb. 12, 2021) —Deuter, the global leader in backpacks and outdoor equipment, extends its commitment to functional, stylish and sustainably produced outdoor goods in Fall 2021 with the launch of a product line that is once again 100-percent free of harmful perfluorocarbons (PFCs) and includes bluesign® approved materials as...

February 12, 2021

OCR World Championships and Venga CBD Partner to Bring High Quality Training, Racing, and Recovery Products to the 2021 OCRWC

Elite OCR athletes often struggle with proper recovery after extended periods of strain on their bodies. These athletes need products they can trust to help them repeatedly train and achieve peak performance on race day. The OCR World Championships is excited to announce Venga CBD as the official CBD product...

February 12, 2021

KC Lights the Way with New FLEX ERA 4

WILLIAMS, Ariz. (February 12, 2021) KC, one of the pioneering names in off-road adventure, is pleased to introduce the FLEX ERA 4, a brighter, tougher and stronger compact light pod featuring four high-density CREE LED’s emitting nearly 8,000 lumens with a unique internal amber backlight. Maintaining the design aesthetic that...

February 12, 2021

Coree Woltering Joins UCAN to Fuel his Ultra Goals

Elite Ultrarunner Coree Woltering has officially joined the ranks of Team UCAN as he looks to take his running to the next level and claim Fastest Known Times (FKTs) on both the Arizona Trail (800 miles across Arizona from Mexico to Utah) and the Superior Hiking Trail (310 miles along...

February 12, 2021

OCR World Championships and LegendBorne Partner To Offer Top-Of-The-Line Personalized Jerseys To 2021 OCRWC Athletes

The OCR World Championships is excited to announce that it has once again partnered with LegendBorne Sportswear to offer beautifully designed, customizable, country-specific and United jerseys for the athletes who will be competing in the 2021 OCR World Championships. LegendBorne first provided jerseys for the OCRWC in 2016, and both...

February 11, 2021

Cotopaxi Announces Bold Sustainability Goal

(Salt Lake City, UT) - B Corp and outdoor brand Cotopaxi announces today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94% of Cotopaxi products...

February 10, 2021

Kokatat strikes gold! Paddlesports leader to celebrate 50th anniversary in 2021

ARCATA, CA – Steve O’Meara started Kokatat, then Blue Puma, in 1971 purely as a way to help get people out on the trails and waterways of Humboldt County. On one fateful day he was approached by some friends to see if he could design and build them some better...

February 10, 2021

GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services

Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables. Sasquatch Agency will now be handling PR, organic and paid social media, email marketing, content...

February 10, 2021

Primus and Brunton Outdoor Inc. Strengthen Teams with Key New Hires

LOUISVILLE, Colo. (Feb. 10, 2021) — Primus, the Swedish heritage outdoor equipment brand known for reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the hiring...

February 10, 2021

Pinarello US Introduces the Scuderia

SOLANA BEACH, CA (February 10, 2021) – Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing...