December 16, 2020

ReadyWise Selects Groundswell PR as Public Relations Agency of Record

Salt Lake City, UT (December 16, 2020)- ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is excited to announce its partnership with Groundswell PR, an outdoor, active lifestyle, and sustainable products marketing agency. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around ReadyWise’s...

December 16, 2020

PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair

BOULDER, COLO. (Dec.16, 2020) — The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the...

December 16, 2020

Climate Neutral Welcomes Melissa Leslie as new Head of Marketing

San Francisco, CA (Dec 16, 2020) — Climate Neutral, an independent nonprofit paving the way towards a carbon neutral future, is pleased to welcome Melissa Leslie to the growing team. Leslie will occupy the newly created position of Head of Marketing and will assume responsibility for advancing Climate Neutral’s message...

December 15, 2020

Greyp Bikes Named Finalist in Prestigious Outdoor Retailer Innovation Awards

Whitney, Texas (December 15, 2020) —Since their official US launch this past Spring, Greyp Bikes has received considerable praise for their tech-heavy, highly connected, trail-capable E-MTB line, and they’ll close out the year on another high note: The judges at the 2021 Outdoor Retailer Innovation Awards (ORIA) have named their G6.2 model...

December 15, 2020

NordicTrack powered by iFit Partners with GearJunkie for the 2021 Adventure Grant Contest

(Logan, Utah—December 15, 2020)—NordicTrack powered by iFit and GearJunkie announce the third annual Adventure Grant, a partnership that provides the cash and tools to train for and take on an outdoor dream adventure. The grand prize winner will win $7,500 cash, NordicTrack fitness equipment of their choice—a value up to...

December 15, 2020

Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category

Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...

December 14, 2020

New Holland Brewing Announces New Vice President of Marketing

(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...

December 14, 2020

Celebrating A New Era in Sports Inventions, A Timely Solution For Golfers

BibBoards INC – a company that has introduced the original race bib fasteners BibBoards to the Sports community, came up with an innovative approach to their product. golfSNAPS - the wearable golf ball markers are convenient and innovative for numerous golf enthusiasts who don`t want to lose their ball marker...

December 14, 2020

Introducing the TerraTrike Rogue: Clunky shifting is no longer a necessary evil

GRAND RAPIDS, Mich. — New for 2021, TerraTrike’s Rogue creates a whole new level of comfort and ease in cycling, a complete departure from the world of finicky, clunky shifting. The Rogue’s internally geared enviolo hub offers an infinite range of seamless shifting – from a standstill or under load...

December 14, 2020

Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition

BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...