November 30, 2020

Velocio Apparel adds staff, taps Friederike – Ricky – Buckenlei as Head of Europe

With a focus on European growth, Velocio Apparel announced two key hires to bolster sales, brand awareness and culture. Ricky Buckenlei has taken on the newly created role, Head of Europe, overseeing all elements of the European strategy. “Newness is good for me and so is the position as Head...

November 30, 2020

Altra Partners with Still I Run to Promote the Benefits of Running for Mental Health

Denver, Colo. (November 30, 2020) – Altra, an innovator in the performance footwear category, is excited to announce its partnership with Still I Run, a running community and non-profit with a mission to promote the benefits of running for mental health, defeat the stigma through running, and create a safe...

November 30, 2020

Fischer announces livestream backcountry safety sessions in partnership with the American Avalanche Institute

AUBURN, NH — Fischer Sports, in partnership with the American Avalanche Institute (AAI), announces a series of livestream events for backcountry awareness hosted by US Alpine Product Manager for Fischer Skis and AMGA-certified guide Mike Hattrup and AAI co-owner and AMGA-certified guide Sarah Carpenter. The livestream events will occur on...

November 26, 2020

Castle Rock’s Epic Adventure Park Rebrands to The EDGE Ziplines & Adventures

Castle Rock, CO: Castle Rock Adventure Park today announced its name change to The EDGE Ziplines & Adventures. The adventure park, which is part of Philip S. Miller Park and offers ziplining and other outdoor thrills such as its epic Sky Trek “playground in the sky,” retains its same ownership...

November 26, 2020

Maximum Performance in Minimal Form: Matador Beast Series is Designed for Objective-Based Travel

BOULDER, Colo. (Nov. 26, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its Beast Series backpacks- ultralight, flexible-frame suspension packs designed for objective-based travel. The series, comprised of the Beast18 and Beast28, offers hydration-compatible frame packs engineered for technical outdoor pursuits, capable of packing...

November 24, 2020

How Avalanche Educators Are Gearing Up for a Busy Backcountry Season

Jackson, WY, November 24, 2020 - In the wake of the COVID-19 pandemic, ski industry professionals are predicting this could be the busiest backcountry season to date. Combine this with the lack of knowledge about the serious consequences that exist outside the resort boundaries, and avalanche educators like Sarah Carpenter,...

November 24, 2020

River Radamus First in Giant Slalom at U.S. Nationals

HAVERHILL, Mass. --Swix athlete, River Radamus, recently took home the giant slalom gold medal at the 2020 Alpine Skiing U.S. Nationals held November 16-22 at Copper Mountain, Colorado. The men’s GS race, held on Tuesday, the 17th, saw a strong field of racers from across the country with a Podium...

November 24, 2020

Honey Stinger Partners with Ultimate Sports Association

STEAMBOAT SPRINGS, Colo. (Nov. 24, 2020) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a state-of-the-art youth sports hub in Walnut Creek, California. Completed in December of 2015,...

November 24, 2020

NEMO Donates 1,600 Sleeping Bags to Big City Mountaineers

[DOVER, NH, Nov. 24, 2020] — NEMO, an award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, has donated 1,600 sleeping bags to Big City Mountaineers and its partners in an effort to get more kids outside. "Big City Mountaineers and their program...

November 24, 2020

Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings

Parker, Co., (Tuesday, Nov. 24)– With over 200 hand-painted ski maps to his name, James Niehues (jamesniehues.com) and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards will feature the most popular maps, in...