PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 14, 2020
Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition
BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...
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December 14, 2020
Rab Appoints First-Ever National Sales Manager Ahead of Ambitious New Year
Louisville, CO (December 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ryan Krusemark as the company’s first-ever National Sales Manager as it looks to build on its success and expand its...
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December 11, 2020
LifeHandle, The Simple and Versatile “Carry Anything” Sling, Has Launched on Kickstarter
BOSTON, MA. (December 11, 2020) — LifeHandle, a brand new direct-to-consumer brand that manufactures assistive carrying devices and accessories that grow and adapt with you, has recently launched on Kickstarter. The campaign has seen success in its early days and is currently almost 50% funded. LifeHandle has been developing and...
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December 11, 2020
What’s In the Bag? SylvanSport Unpacks Two New Hacky Pack Travel Packs
Brevard, NC – December 11, 2020–SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce two new additions to their line of Hacky Pack packable packs: the Hacky Pack Duffle and the Hacky Pack Hip. The original pack in the Hacky Pack line, the Hacky...
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December 10, 2020
La Sportiva Breaks the Mold with New Vanguard Ski Touring Boot
December 10, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces the introduction of the new Vanguard ski boot to headline the Fall 2021 ski boot collection. In development for over three years, built on a brand new mold with an innovative new V-Shape...
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December 10, 2020
Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association
ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in Edison, New Jersey from the National Marine Manufacturers Association (NMMA). Lost Paddle is an experiential...
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December 10, 2020
Don’t Call It a Liner! The New Base Glove From Point6
Steamboat Springs, CO - Point6, the family-owned manufacturer of superior merino wool socks, base layers and accessories has introduced the Base Glove, a seamless, fast-drying glove for all your cool and cold weather fun. By now, everyone knows that products made with merino wool keep you drier than any synthetic fiber. But...
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December 10, 2020
Toray’s Innovative Karuishi Represents the Evolution Of Fleece
Karuishi is a knit textile from Toray that represents the most significant improvement to date in the fleece fabric category. To create Karuishi, Toray developed a unique knitting construction that creates a high-volume, two-layer structure, resulting in a higher loft without increasing weight (see diagrams on right). This knitting method...
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December 9, 2020
Therm-a-Rest TwinLock and WingLock Valves Receive “Best of What’s New” Award from Popular Science
SEATTLE, Wash. (Dec. 9, 2020) - Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Popular Science honors the brand’s new TwinLock and WingLock valve systems with a 2020 Best of What’s New award. The valves were new for...
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December 9, 2020
Big City Mountaineers Announces 2020 Partners of the Year
GOLDEN, Colo. (December 9, 2020) – Big City Mountaineers (BCM), a leading provider outdoor experiences for youth from unfairly marginalized communities, announces the 2020 Partners of the Year. This year has been a challenging one filled with soul searching, learning, change and working together to find solutions for new and difficult problems. Determination and the...