PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 10, 2020
Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities
BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...
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November 10, 2020
prAna Wins 2020 Polartec Apex Design Award for Tri Thermal Threads Overshirt
Carlsbad, CA – November 10, 2020 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is honored to receive a 2020 Polartec Apex Design Award for its men’s Tri Thermal Threads Overshirt. This style is designed with Polartec® Thermal Pro® fabric, which is bluesign®...
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November 10, 2020
Yakima Officially Launches CBX Lineup and the GrandTour Lo November 10th
LAKE OSWEGO, Ore., November 10th, 2020 – For over 40 years Yakima has been the leader in automobile cargo innovation, offering exterior packing solutions that make room inside vehicles for wild souls seeking adventure. At the start of this year, at the Outdoor + Snow Show in Denver, Colorado, Yakima...
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November 10, 2020
WANDRD Launches 100% Recycled Nylon Camera Straps Designed with Comfort & Versatility — The Perfect Stocking Stuffers for Every Photographer
Orem, UT (Nov 10, 2020) - For all your holiday gifting, today WANDRD launches three versatile and comfortable camera straps — made from 100% recycled nylon — the Neck Strap, the Wrist Strap, and the Sling Strap. “In our eyes, camera straps on the market had a few challenges. One:...
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November 9, 2020
Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.
Grand Canyon, AZ — Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...
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November 9, 2020
Pocket Outdoor Media Acquires Paleo Magazine Assets
Boulder, Colorado, USA — November 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the asset acquisition of Paleo Magazine and all of the digital assets that accompany the brand. Paleo Magazine joins POM’s existing stable of active lifestyle brands: Climbing, Backpacker,...
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November 9, 2020
Ascent Protein Launches Veterans Day Partnership with NFL’s Christian McCaffery
DENVER, COLORADO - November 9, 2020 - This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans Day (November 11, 2020), Ascent will be donating 20% of all profits toward Patriot PAWS,...
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November 6, 2020
XTERRA unveils 2021 World Tour Schedule on Aloha Friday LIVE
November 6, 2020 (Honolulu, HI) - XTERRA will announce its 2021 XTERRA World Tour schedule and celebrate Maui on what would have been the XTERRA World Championship weekend with an "Aloha Friday" LIVE show on November 6 at 8am Hawaii time (10a PT, 1p ET, 7p CEST) on Facebook.com/XTERRAPlanet. Hosted...
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November 5, 2020
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...
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November 5, 2020
Selk’bag Introduces the First 100% Recycled, Wearable Sleeping Bag
Encinitas, Calif. (Nov. 5, 2020) – Selk’bag, the original wearable sleeping bag brand, is thrilled to announce the launch of its newest design, the first fully recycled, wearable sleeping bag on the market, the Nomad. Now available exclusively at Selkbagusa.com and starting mid-November at select REI stores and REI.com, the...