November 5, 2020

Hobie Announces Key Upgrades to Popular Products for 2021

OCEANSIDE, Calif. (Nov. 2, 2020) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces several cutting-edge upgrades to further elevate performance across a range of its most popular kayak models for the 2021 model year. Most notably, Hobie will now incorporate enhanced versions of its signature...

November 5, 2020

Matador Maximizes Everyday Organization with SEG30

BOULDER, Colo. (Nov. 5, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the SEG30 Segmented Backpack, a 30-liter backpack featuring a patented architecture for optimal organization. A downsized version of Matador’s SEG42, the SEG30 offers maximum organizational options with a minimalist aesthetic. The innovative...

November 4, 2020

Balega Launches Fall 2020 Limited Edition Hidden Comfort Sock to Benefit Lesedi Project

DURHAM, N.C. - Since its inception 17 years ago, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen...

November 4, 2020

Upcoming evolution of leadership in the Rossignol Group

Bruno CERCLEY joined Rossignol in 2002 and left in 2005 after Quiksilver acquired the Group.  In 2008 he led a consortium that acquired Rossignol from Quiksilver, and he took over as CEO upon completion of this transaction. Under Bruno’s leadership, Rossignol Group has grown to become one of the World’s...

November 4, 2020

Rails-to-Trails Conservancy and PeopleForBikes release federal transportation policy outlining strategy to create access to jobs, mobility and outdoor recreation

WASHINGTON—As election results continue to come in, federal policymakers are already looking to the year ahead when the next Congress and the White House will be tasked with the country’s economic recovery and reauthorization of the nation’s federal transportation bill. Rails-to-Trails Conservancy (RTC) and PeopleForBikes today released a federal agenda...

November 3, 2020

Mountain Hardwear Launches Viv Kit; Innovative Design Collaboration with Ski Mountaineer Vivian Bruchez

Richmond, Calif. (November 3, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has launched the Viv™ Kit, a full-featured ski-mountaineer kit, designed in collaboration with steep skier, Chamonix Mountain Guide ski mountaineer and Mountain Hardwear athlete Vivian Bruchez. “The spirit of this...

November 3, 2020

Barebells Expands Line of Bestselling Protein Bars with Hazelnut & Nougat

LOS ANGELES (November 3, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – has expanded their line of bestselling protein bars to welcome Hazelnut & Nougat, the brand’s sixth flavor profile to hit U.S. markets. Wrapped in milk chocolate with a creamy nougat center and...

November 3, 2020

Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade

LOS ANGELES (Nov. 3, 2020) – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases a roof rack option specifically for the new Land Rover Defender 110. Front Runner’s addition of the Land Rover New...

November 3, 2020

Primus Launches New Drinking Bottle Collection to Fit Fjällräven Kånken Backpack

LOUISVILLE, Colo. (Nov. 3, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, is excited to announce the launch of its Klunken bottle collection, a series of insulated and non-insulated stainless-steel drinking bottles sized perfectly to fit the side pockets of the Fjällräven...

November 3, 2020

Breakthrough in Layering Technology: finetrack Launches Elemental Layer in North America

Vernon, British Columbia (November 3, 2020) – Zephyr Outdoors, exclusive distributor for finetrack in North America, officially announces that the long-awaited solution to chilly back sweat discomfort has arrived from across the Pacific. Made with finetrack’s innovative water-repellent textile, and worn under a high-performance base layer, the Elemental Layer efficiently...