PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
October 8, 2020
Route Werks Launches on Kickstarter, Funds in 6 Hours
PAWTUCKET, RI - Route Werks, a new cycling and outdoor solutions company, recently launched their first product on Kickstarter on September 22. The launch was met with incredible enthusiasm, and The Handlebar Bag by Route Werks blew past its funding goal just hours after the campaign went live. With nearly...
-
October 7, 2020
Helly Hansen Launches LIFA® Face Masks, with All Profits in the U.S. Supporting The Conservation Alliance
BEND, Ore. (October 7, 2020)–Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks will directly support The Conservation Alliance, a coalition of companies committed to protecting North America’s...
-
October 7, 2020
Live Feisty Media Launches Hit Play Not Pause – a Feisty Menopause Podcast
Victoria, BC— October 7, 2020. Live Feisty Media is releasing its 6th podcast, this time tackling the long-ignored subject of performance during menopause and beyond. The podcast is designed for active women who want to optimize their performance and feel fit and strong during their peri- and post- menopausal years,...
-
October 6, 2020
NOW LIVE ON KICKSTARTER: Milo™, The Action Communicator
SAN FRANCISCO, October 6, 2020— Milo™ (MY-low), the hands-free, phone-free group communicator wearable device that operates sans Wi-Fi or cell signal, launches its Kickstarter campaign today to begin taking pre-orders. The Milo Kickstarter campaign is at: https://www.okmilo.com/kickstarter Milo is the walkie-talkie revolutionized and reimagined on an advanced technology software and hardware...
-
October 6, 2020
Grassroots Outdoor Alliance confirms event dates for fall Connect buying show through 2024
KANSAS CITY, MISSOURI (October 6, 2020)-- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, has confirmed fall show dates for their Connect buying show through 2024. Upcoming fall shows for Grassroots Connect will be held in the Kansas City Convention Center, with...
-
October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
-
October 6, 2020
We Are Change Makers Announces 2020 Virtual One-Day Summit, Benefiting Kenyan Social Enterprise Zawadisha
(GLOBAL/VIRTUAL — October 6, 2020) Bringing together a passionate community of visionaries, We Are Change Makers (WACM), announces its seventh summit, held on October 23rd, exploring everything from mindfulness and thought leadership to race to gender to truth and reconciliation — with leading-edge conversations from global thought leaders who will...
-
October 6, 2020
Liv Cycling Introduces Intrigue X E+ Trail E-Bike Series
NEWBURY PARK, Calif. (Oct. 6, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the Intrigue X E+, its first trail E-bike with 29-inch wheels. The Intrigue X E+ also features suspension tuned specifically for women by women, flip chip adjustable frame geometry, and...
-
October 6, 2020
Yakima Releases Innovative OnRamp Bike Rack
LAKE OSWEGO, Ore., October 6, 2020– The transportation of Electronic Bicycles, or “E-Bikes” just became a whole lot easier. Yakima is proud to introduce the OnRamp, an incredibly convenient way to load and transport heavier than average bikes, such as E-bikes. With an included bike ramp and fully adjustable cradles...
-
October 5, 2020
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...