November 3, 2020

Breakthrough in Layering Technology: finetrack Launches Elemental Layer in North America

Vernon, British Columbia (November 3, 2020) – Zephyr Outdoors, exclusive distributor for finetrack in North America, officially announces that the long-awaited solution to chilly back sweat discomfort has arrived from across the Pacific. Made with finetrack’s innovative water-repellent textile, and worn under a high-performance base layer, the Elemental Layer efficiently...

November 2, 2020

Fischer announces a collaboration with athlete Lynsey Dyer on a six-week health and wellness webinar series, Showing Up Workshops with Lynsey Dyer

AUBURN, NH—Fischer Sports North America announces the Nov. 9, 2020 start date of a six-week workshop with Fischer athlete Lynsey Dyer dubbed the Showing Up Workshops with Lynsey Dyer. The course is geared toward anyone looking to improve both their mental and physical states for the coming year. A weekly...

October 30, 2020

Outdoor Agency Scared of Halloween

October 30, 2020 – Atlanta, GA - Seed Factory, a Georgia-based Creative and PR agency with a focus on outdoor sports, produced a sequel to their 2018 “Working Late” Halloween video. Using their in-house talent, the agency often likes to do side projects that allow them to flex their creative...

October 30, 2020

Grassroots Outdoor Alliance welcomes specialty vendors and independent retailers to join ConnectHub for fall ‘21 buying support

ASHEVILLE, NC (October 30, 2020)-- Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of specialty independent retail, is inviting specialty outdoor vendors and independent outdoor retailers to participate in ConnectHub, a free shared-resource platform. Providing an open and accessible platform, Grassroots ConnectHub brings together retailers...

October 30, 2020

WizWheelz boosts marketing and operations with key hires to match recumbent trike market growth

GRAND RAPIDS, Mich. — In a year of record-setting sales for recumbent trike brands TerraTrike, GreenSpeed and KMX, parent company WizWheelz, Inc., has bolstered its team, bringing on additional talent in operations and marketing. Chad Mahakian – a stand-up comedian in his free time – joins WizWheelz with a strong...

October 30, 2020

Meeting Their Match: BRANWYN Performance Innerwear Partners with Darby Communications

Portland, OR – Oct. 30, 2020 – BRANWYN, the groundbreaking sustainable performance inner wear brand made by women for women, is thrilled to announce its partnership with Darby Communications, a boutique PR & digital marketing agency out of Asheville, NC. As BRANWYN’s PR agency of record, Darby Communications will elevate...

October 29, 2020

International Parkour Federation (IPF) 2020 Announces Asia Parkour Cup

New York, USA. International Parkour Federation (IPF), the world governing body for the sport of Parkour is proud to announce its first-ever IPF ASIA PARKOUR CUP. In keeping with Covid safety guidelines, the event is being held virtually. Thirty-five top male and female athletes from thirteen IPF member countries representing...

October 29, 2020

Coalition Snow Partners with Brooklyn Bell for Rafiki Powder Ski Graphic Design

(Reno, NV — October 29, 2020) Women-owned and operated, Coalition Snow is proud to announce a paid partnership with graphic designer, illustrative artist and athlete Brooklyn Bell on their Made in the USA Rafiki Powder Ski. “Brooklyn has a unique style that people love, including all of us at Coalition...

October 28, 2020

Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines

CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second massive contribution to frontliners...

October 28, 2020

Diamondback Partners with Rach McBride to Provide Women’s Gravel Scholarship

KENT, Wash., (Oct. 28, 2020) — Diamondback, a leader in the gravel cycling space, has partnered with athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider. The partnership is intended to encourage more female and non-binary participation in the rapidly growing sport, and to...