October 23, 2020

Yakima’s EXO System has Forever Changed the Humble Hitch

LAKE OSWEGO, Ore., October 23, 2020 –Multi-functional and highly versatile almost seem inadequate when describing the brand new EXO System from Yakima. This modular hitch system has seemingly limitless options that will enhance any adventure that moves you. From camping to biking to skiing to everything in between, the EXO...

October 22, 2020

POC unveil Jeremy Jones and POW collection

Based on the foundations laid in a decade long partnership, POC are releasing a Jeremy Jones and Protect Our Winters (POW) collaboration collection which supports positive action for environmental change by contributing 10% of all proceeds directly to POW’s work. More than a decade after he founded Protect Our Winters,...

October 22, 2020

OutsidePR Adds To Client Roster

Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...

October 22, 2020

Gerber Launches Reserve Program Featuring Exclusive American-Made Knives

PORTLAND, Ore. (Oct. 22, 2020) – Gerber, an industry-leading manufacturer of knives and multi-tools, launches the Gerber Reserve® program featuring premium, American-made products exclusively available on gerbergear.com/reserve. Proudly made in Portland, this new line of small-batch knives sold directly to consumers will be produced and built with premium grade materials,...

October 22, 2020

National Ski Patrol Partners with Nikwax

[Seattle, WA, October 22, 2020]— For over 40 years, Nikwax has made sustainability and performance a priority. From never using PFCs, to carbon balancing its 43 years of operations, to the 2020 milestone of making its products from 100% recycled plastic, Nikwax has been a leader in the market. Today,...

October 22, 2020

SKLZ Debuts Pro Mini Hockey and Pro Mini Soccer Training Goals

Carlsbad, Calif. (October 22, 2020)— Capitalizing on its wildly successful Pro Mini Hoop series, SKLZ unveils Pro Mini Soccer and Pro Mini Hockey for endless hours of indoor entertainment for kids of all ages. The new Mini products are available now at sporting goods retailers and online at SKLZ.com. With COVID-19’s disruption...

October 22, 2020

Snowsports Industries America (SIA) Launches ClimateUnited

Park City, UT (October 22, 2020) - Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for...

October 22, 2020

Wild Country Athlete James Pearson climbs TRIBE

On Wednesday, the 21st of October 2020, British climber James Pearson made second ascent of the trad climb ‘Tribe’ at Cadarese, Italy. Tribe was established by Jacopo Larcher in Spring 2019 and is widely regarded to be the hardest trad route in the world. James reported: “I’ve known about Tribe,...

October 22, 2020

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...

October 22, 2020

GHS Holdings, Founder and Outdoor Veteran Announces Launch of BlocAid™ Antibacterial Gloves

Bethel, CT - Today, GHS Holdings announced the launch of BlocAid™  Gloves with Antimicrobial and Antibacterial Barrier Technology. BlocAid™ Gloves are specially designed and engineered with EcoZinc™, which is directly embedded and extruded into the recycled poly blend fiber to inhibit the growth and spread of harmful microbes. BlocAid™ seamless...