PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 15, 2020
Verde Brand Communications Launches Second Cohort of the Multi-Channel Marketing Academy
DURANGO, Colo. (September 15, 2020) - Verde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy. Specialty brand and business leaders, retailers and entrepreneurs are invited to enroll today through September...
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September 15, 2020
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave of new bike commuters since the closing of the West Seattle Bridge. To drive awareness,...
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September 15, 2020
Aimed at Increasing Outdoor Participation, Backcountry-Owned Brand Stoic Launches First Camping Collection
PARK CITY, Utah (Sept. 15, 2020) – Today, Backcountry-owned brand Stoic launches its new fall 2020 camp collection with a broad selection of high-value outdoor gear, including tents, sleeping bags, sleeping pads, tables and chairs. Made for those just getting into the outdoors and more seasoned outdoor enthusiasts, the new...
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September 15, 2020
Brunton Introduces 2021 Collection
LOUISVILLE, Colo. (Sept. 15, 2020) —Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces updated products for 2021 and the launch of a new customizable compass program that is currently available for brands, retailers and events. “Our goal at Brunton has always been to provide the...
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September 15, 2020
Mountain Hardwear Launches F20 Super/DS Stretchdown Collection
Richmond, Calif. (September 15, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to the signature line including the climb-inspired Men's and Women's Stretchdown Hybrid Hoody, along with the...
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September 15, 2020
PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement
LATHAM, N.Y. (September, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively...
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September 15, 2020
Mammut Joins Forces With Jackson Hole Mountain Resort
(Williston, VT) Sept. 15, 2020 -- Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort (JHMR). Mammut has deep roots in...
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September 15, 2020
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...
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September 15, 2020
US Trail Running Conference announces Vic Thasiah as keynote speaker
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that Vic Thasiah, Executive Director of Runners for Public Lands, will be the keynote speaker at the industry-leading event in October. Runners for Public Lands is building an inclusive community around running, and protecting...
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September 15, 2020
NOLS Welcomes Board Members for New Terms
Lander, Wyo.—Tuesday, September 15, 2020—NOLS names two new members to its Board of Trustees: Tori Murden McClure and Sarah Hiza. Through a rigorous selection process, the new trustees were chosen for their professional achievements, leadership roles around the world, and individual contributions to the school. They will serve two three-year...