PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 11, 2020
Mizu expands product line with new reusable Lunch Box and Cutlery Set
Mizu — producer of reusable stainless steel products for an adventure-rich lifestyle — is excited to announce the release of its all-new Mizu Lunch Box and re-envisioned Cutlery Set, available to ship to retail January 2021. The Mizu Lunch Box dares to reimagine the world of food-on-the-go. Engineered with clean...
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August 11, 2020
Liv Cycling Adds Gravel To Its Lineup With New Devote Series
NEWBURY PARK, Calif. (Aug. 11, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike...
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August 10, 2020
Teton Gravity Research (TGR) Unveils New Streaming and Subscription Service
Jackson, Wyo. (Aug. 10, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today it has officially launched Teton Gravity Research TV, a comprehensive new streaming service that will give fans full access to nearly 25 years of award-winning and celebrated TGR films...
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August 10, 2020
Idea Ranch Launches with Staff Promotions
TULSA, Okla., August 10, 2020 — Idea Ranch made it public that it has promoted a group of Creative, Social & Public Relations (SPR) and Account Service team members to new positions within the agency. Heath Kennedy transitions to Vice President of Content Delivery and Performance. Austin Hillard becomes Associate...
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August 6, 2020
CamelBak® Introduces 50% Recycled Material into Spring 2021 Product Line
PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in spring 2021. The collections made with Tritan Renew include Eddy® +, Chute® Mag, Chute® Mag...
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August 6, 2020
Dhani Jones Joins Pocket Outdoor Media Board of Directors
Boulder, Colorado, USA — August 6, 2020 — Pocket Outdoor Media, the leading endurance sports media platform, today announced that Dhani Jones, founder of BowTie Cause and Chairman of Qey Capital, has been elected to its board of directors. In this role Jones will offer strategic guidance and advise the...
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August 4, 2020
Meet the Newest Fenix Product: The E01 V2.0 AAA Flashlight
Fenix Lighting’s newest E01 V2.0 AAA flashlight is officially out! This high performing AAA flashlight is equipped to handle all of your day to day lighting needs. Built with an impressively high lumen throw despite it’s smaller build, keep the E01 V2.0 on hand at all times for easily accessible...
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August 4, 2020
Liv Cycling Introduces Intrigue 29 Trail Bike Series
NEWBURY PARK, Calif. (Aug. 4, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced Intrigue 29, its first 29er trail bike. Offering adjustable frame geometry, Maestro suspension and a 29-inch tubeless Boost wheelset, Intrigue 29 doesn’t sacrifice climbing agility or control while descending. “The...
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August 4, 2020
National Park Trust Helps Protect Popular Scenic View on the Appalachian Trail in Virginia
Washington, D.C. (August 4, 2020) – On July 23, 2020, the National Park Trust transferred ownership of 239 acres of land in one of the most popular areas of the Appalachian National Scenic Trail (A.T.) near Troutville, Virginia to the National Park Service. In the fall of 2018, the Park...
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August 3, 2020
Hydro Flask Announces ITC Filing to Combat Counterfeiting
Bend, OR (August 3, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, announces its recent filing with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States....