PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 1, 2020
Filson Launches Collaboration with Buck Knives
SEATTLE, Wash. (Sept. 1, 2020)– Filson and Buck Knives, two iconic American heritage brands, announced today a limited-edition collection of branded knives designed for a life lived outdoors. “We’re thrilled to partner with a likeminded brand that shares a deep and rich history outfitting the outdoorsman,” said Doug Thielen, Director...
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September 1, 2020
HitchFire Brand Launches with the Introduction of the Forge 15 Hitch-Mounted Grill
September 1, 2020 (Santa Cruz, CA) – From the founders of Tepui, the leader in roof top tents, comes HitchFire Grills, creator of the world’s first purpose built hitch-mounted grill daring you to Grill Where No One Has Grilled Before™. Made for all outdoor enthusiasts seeking to explore off the beaten...
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September 1, 2020
Rumpl Teams with Unify Brand Partnerships to Lead United Kingdom Distribution Efforts
PORTLAND, Ore. (September 1, 2020) – Rumpl, the category leader in technical blankets, has announced a distribution agreement with Unify Brand Partnerships, a distributor in the United Kingdom known for representing pivotal brands within the lifestyle, sport and outdoor categories, effective on September 1, 2020. “We’re thrilled with our new...
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September 1, 2020
Title Nine Movers and Makers Pitchfest Announces 2020 Finalists
Emeryville, Calif. (Sept. 1, 2020)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its third annual Movers and Makers Pitchfest. As finalists, these women rose to the top as...
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September 1, 2020
Watershed Drybags Celebrates 25 Years Keeping Gear 100% Dry
Asheville, NC (Sept 1, 2020)- Eric Revels - founder of Watershed Drybags- fell in love with whitewater during his childhood time at Camp Mondamin in Tuxedo, NC. It was there, soaking up the magic of the Chattooga River, he was guided to follow his passion - not a paycheck -...
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September 1, 2020
Canyon Ride Santa Barbara 100 Goes Virtual for 2020
SANTA BARBARA, Calif. – September 1, 2020 – The Canyon Ride Santa Barbara 100 (RideSB100) is going virtual for 2020, encouraging riders to #KeepYourDistance and ride one of four virtual challenges from October 17 to 25 along the world-class Santa Barbara course, on their own roads, or even stationary. “This...
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September 1, 2020
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...
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September 1, 2020
Marker Dalbello Völkl USA selects Pale Morning Media as PR partner
LEBANON, NH. (September 1, 2020) – Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1. “The team at Pale Morning has a strong understanding of...
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September 1, 2020
Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...
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September 1, 2020
ECCO Outdoor Honored with German Design Award for Two Key 2021 Footwear Styles
Londonderry, NH (September 1, 2020) ECCO, the leading family-owned global footwear brand, has been recognized by the German Design Award for two key styles. The BIOM 2.0 trail shoe and the EXOWRAP all-terrain sandal have been recognized in the category of Excellent Product Design and will debut in the US...