June 9, 2020

Tender Corporation Announces Adventure Ready Brands As New Name

LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the company’s mission to inspire outdoor adventure. “Adventure...

June 9, 2020

Hydrolight Outdoor Gear Inks New Retail Deal With DICK’s Sporting Goods + Field and Stream

Denver, CO (June 9, 2020) - Hydrolight Outdoor Gear, a newcomer to the outdoor hydration market, and creator of the world’s first Lantern Reservoir, has landed a deal with Dick’s Sporting Goods and Field & Stream. Hydrolight’s patented, illuminating hydration reservoir will now be sold by DICK’S Sporting Goods online...

June 9, 2020

ASSOS USA and The Pikes Peak APEX Invite You to The Hunt

ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...

June 8, 2020

HeiQ Viroblock tested successfully against virus that causes COVID-19

Zurich/Switzerland, June 08, 2020. HeiQ Viroblock NPJ03 is among the first textile technologies in the world to be proven effective against SARS-CoV-2 in the laboratory. Tests conducted by Swiss textile innovator HeiQ with the Peter Doherty Institute for Infection and Immunity in Melbourne, Australia (Doherty Institute) showed that treated fabric achieved 99.99%...

June 7, 2020

House Transportation Bill Proposes Major Increases for Federal Bike Programs

WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our partner organizations worked steadily to ensure that this legislation addresses the growing need for carefully...

June 4, 2020

Toray’s Nylon Primeflex Now Available Worldwide

Tokyo, Japan, June 4, 2020 – Toray Industries, Inc., has announced a supply chain breakthrough that will make its Nylon Primeflex fabric available to the worldwide market. Since its introduction five years ago, Nylon Primeflex has been an under-the-radar favorite for certain Toray customers in the Japanese market. Small yarn capacity...

June 2, 2020

Co2uT Announces Salsa Cycles as Title Sponsor

FRUITA, CO — Desert Gravel is proud to announce Salsa Cycles as the title sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) travels around and across the Colorado-Utah borderlands and is officially open to all for registration. “Our event aligns perfectly...

May 29, 2020

Dirty Kanza Announces Dirty Kanza: *Ad Astra* Edition, a Virtual Gathering from May 27 – 31

EMPORIA, Kans., May 29, 2020 —Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend...

May 26, 2020

Sweet Protection Celebrates 20 Years of Locking Horns with Impossibilities

From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway. Fast forward to May 24th, 2000, the company was founded by...

May 26, 2020

Outdoor Research launches face mask program with proprietary filter system for retailers, consumers

SEATTLE, Wash. (May 26, 2020) – After converting its onshore manufacturing facilities over the last 60 days to address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities, Outdoor Research, a longtime leader in outdoor and tactical apparel, is unveiling a program through which retailers...