PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 20, 2020
A New Home for Lowe Alpine
Dear media partners, From 20th August 2020, Lowe Alpine products will be available on the Rab website, uniting two of the most well-known and respected brands in the outdoor industry. For our community, this means an even better brand experience full of inspiration and value as well as more innovative and complementary product solutions. “The decision to...
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August 20, 2020
United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand
FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...
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August 20, 2020
AKU Outdoor Welcomes Black Dog Sales Group in The Rockies Region
Montreal, Canada (August 20, 2020) –-- AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Black Dog Sales Group has been retained as its new sales rep agency to support sales in Colorado and New...
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August 20, 2020
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...
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August 19, 2020
Selk’bag Partners with Terra PR for Storytelling Adventures
Encinitas, Calif. (August 19, 2020) – Selk’bag, the original wearable sleeping bag brand, has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on telling the myriad of stories that come from using a Selk’bag, highlighting the people behind...
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August 19, 2020
JP Sportswear Relocates Headquarters to Lynwood, CA
LYNWOOD, California (August 19, 2020)– JP Sportswear, a leading manufacturer of premium sportswear apparel, is proud to announce the relocation of their headquarters from Los Angeles to Lynwood, CA. The new manufacturing facility is modern and efficient and was engineered for quick turn production of quality, made in USA apparel...
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August 19, 2020
Headsweats Partners with Virtual Women’s Half Marathon for New Run Series
BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a fun filled weekend of virtual events on October 17 and 18, 2020. “Running is in...
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August 19, 2020
Twice as Nice: All-Paca™ Sleeping Bag Liner Takes Top Award
Charlotte, NC – August 19, 2020 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and gear, proudly announces its second consecutive Editors’ Choice award from Backpacker Magazine. In 2019, editors recognized the All-Paca™ Fleece Hoodie for its outstanding performance and versatility. This year, the innovative...
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August 19, 2020
Big City Mountaineers teams up with Yeti, Helly Hansen, Waypoint Outdoors and BACKPACKER Magazine for National Summit Day 2020
GOLDEN, Colo. (August 19, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities, expands partnerships for the third annual National Summit Day. Yeti, Helly Hansen and Waypoint Outdoors joined BCM and BACKPACKER Magazine on August 1, 2020 to help celebrate the mountain community by inviting...
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August 19, 2020
Black Diamond and Utah Avalanche Center Celebrate Snow Safety Together, Virtually, at the 27th Annual Backcountry Benefit
SALT LAKE CITY, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC), virtually this year due to COVID-19 concerns. Festivities will take place from 6-10 p.m., Thursday, September 10....