April 29, 2020

Fjällräven Voted Most Sustainable Brand in its Industry According to Sweden’s Sustainable Brand Index

LOUISVILLE, Colo. (April 29, 2020) – Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, announces Fjällräven as an industry leader within sustainability in Sweden. Choosing from over 1,400 brands, Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. “Spanning dozens of industries,...

April 28, 2020

Our Mountain Trainer Lite Mid GTX Grabs Gear of the Year Award

BOULDER, CO (March 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, announced today that its Mountain Trainer Lite Mid GTX trekking boot has been honored with a Gear of the Year Award from Outside Magazine.  “The Salewa Mountain Trainer Lite Mid...

April 28, 2020

REVEAL Media Conference Announces “Enjoy Outdoors, Now and Tomorrow” Panel Discussions Open to the Public

SAN FRANCISCO - REVEAL is a global media conference with 40 brands presenting to 300 members of the media on April 29 and 30. Recent developments and global conversations have been the catalyst to create a panel discussion around relevant industry topics around the current and future landscape of the...

April 28, 2020

Oboz True to the Trail Podcast goes live!

Bozeman, Mont., (April 28, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company based in Bozeman, introduces the True to the Trail Podcast. Hosted by Rich Hohne, Oboz Director of Marketing, the podcast will explore the beauty and power of the outdoors through voices in the Oboz...

April 23, 2020

Outside Experience Hosts Virtual Active Lifestyle Festival

CHICAGO (April 23, 2020) – After canceling the live festival scheduled to take place May 16–17 at Chicago’s Northerly Island due to the COVID-19 coronavirus, Outside Experience organizers announced last week that the gathering would go virtual on its Instagram account @outside_experience. A collaboration between Outside Integrated Media—which publishes Outside...

April 22, 2020

Tailwind Nutrition Mobilizes to Support Hospitals Across U.S.

DURANGO, Colo. – Tailwind Nutrition has announced new measures to support healthcare workers and first responders during the COVID-19 pandemic. Many brands across the nation are pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE). Tailwind is using their expertise in nutrition and the benefits of having...

April 22, 2020

LifeStraw Releases Ambitious 2019 Responsibility Report

WASHINGTON, D.C. (April 22, 2020) - LifeStraw®, a globally-recognized water industry pioneer and developer of innovative water filtration solutions, today released its 2019 Responsibility Report. Key accomplishments included: providing 1.19 million school children in low resource communities with a year of safe water and removing 5.1 tons of plastic from its supply chain by moving...

April 22, 2020

Oboz Footwear Throws Some Shade for Earth Day and Arbor Day

Bozeman, Mont., (April 22, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, is celebrating Earth Day and Arbor Day with its “Throw Some Shade” initiative. Through Sunday, April 26, visitors to Oboz.com can donate a tree in a friend's name for free. “On Earth Day and...

April 22, 2020

SOG’s revamped brand direction shines through with intro of three new knives

Lynnwood, WA –As Studies and Observations Group (SOG) undergoes an in-depth brand transformation in 2020 it introduces new knives and multi-tools, each relentlessly designed to meet or exceed the specific demands of end-users. Leading off the new introductions are total redesigns of three favorite SOG assisted-opening folding knives: FlashAT, Aegis...

April 22, 2020

PGA TOUR Champion Billy Horschel Supports Young Adults With Cancer and MS through First Descents

Professional golfer and PGA TOUR star Billy Horschel donated $10,000 to First Descents to support innovative adventure-based programming for young adults coping with cancer and multiple-sclerosis. In partnership with his sponsor Velocity Global, Mr. Horschel and his family have pledged a leadership gift to support cancer and MS patients living...