PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 22, 2020
Hydro Flask Introduces Day Escape™ Soft Coolers
Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its new Day Escape™ Soft Cooler products, delivering up to 36 hours...
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July 22, 2020
Hiking Community to Celebrate Passage of the Great American Outdoors Act
Silver Spring, MD – In anticipation of the House of Representatives passage of the Great American Outdoors Act, American Hiking Society (AHS), provides these statements: Kate Van Waes, Executive Director, American Hiking Society: “Final passage of the Great American Outdoors Act is a major victory for the hiking community that will expand...
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July 21, 2020
Snowsports Industries America Unveils Focus On In-Depth Educational Platform
Park City, Utah (July 21, 2020) - Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in...
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July 21, 2020
BOGS° Footwear Introduces Fresh Styles, Expanded Collection and New Partnerships for Spring 2021
Portland, OR (July 21, 2020) - BOGS, the footwear brand known for innovative materials and original prints, plans to introduce a new backyard boot for men as well as a casual collection for women and kids for spring 2021. In addition to continuing a national partnership with 4-H into 2021,...
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July 21, 2020
rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail
Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...
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July 21, 2020
Geartrade is UnNew and Improved
Salt Lake City, UT (July 21, 2020) - Among the outdoor industry there exists a fundamental irony: Outdoor enthusiasts buy gear to enhance their outdoor experiences, yet increasingly the impacts of our consumer behavior actually degrade the environment we claim to care so much about. What to do? Geartrade–the outdoor...
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July 20, 2020
Osprey Announces New Styles and Full Series Update to Multi-Sport Talon/Tempest Series for Spring 2021
Cortez, CO – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced a full series update to their versatile Talon/Tempest series including new styles, a new injection-molded, ridged-foam AirScape backpanel and more durable, sustainable fabrics. One of the most versatile technical pack series ever created, Talon/Tempest is...
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July 20, 2020
ECCO USA Offers Exclusive to Outdoor Specialty Retailers: New X-TRINSIC Water Sandal
Londonderry, NH (July 20, 2020) – In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021. At a price point of $100 MSRP, constructed of premium materials, and featuring ECCO’s legendary...
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July 20, 2020
Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year, that will still help riders find their perfect bike, even when they can’t do it ...
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July 20, 2020
Bank of the West Launches the 1% for the Planet Account
SAN FRANCISCO, CA (July 20, 2020) - Bank of the West, a subsidiary of BNP Paribas, today announced it has teamed up with 1% for the Planet to launch its first checking account designed for climate action. Bank of the West will donate 1% of net revenues generated from the...