April 7, 2020

TerraTrike RiderFest goes virtual: Three-city ride tour carries on in isolation, and riders can win a new TerraTrike

GRAND RAPIDS, Mich. — In place of its planned three-city RiderFest tour, TerraTrike is hosting a series of three virtual rides through its Strava club, qualifying all trikers and bikers for a grand prize giveaway. The winner will receive their pick from TerraTrike’s new line, including the soon-to-be-released Spyder and GTS...

April 7, 2020

Can’d Aid and Oskar Blues Brewery Team Up to Fill Water Need in the Southwest, Sending Over 98,000 Cans of Water to Local Communities

LONGMONT, CO (April 7, 2020) — In an effort to offer immediate assistance to areas in need during the COVID-19 outbreak, Can’d Aid and partners Oskar Blues Brewery, Ball Corporation and Coyote Logistics sent 48,000 cans of water to the Food Bank of the Rockies and another 50,400 cans to...

April 6, 2020

Federal Government Recognizes Bike Shops as Essential to Stay Open

For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...

April 6, 2020

Sweet Protection Announces Athlete Partnership with Malou Peterson

(Trysil, April 2020) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier. Peterson, 24, originally hails from...

March 31, 2020

Mystery Ranch Sews Face Masks for Medical Personnel on the Front Lines of the COVID-19 Pandemic

Bozeman, Mt. (March 31, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is proud to share in a community wide effort to build personal protective equipment (PPE) for medical personnel in the...

March 31, 2020

Superfeet to Produce 30,000 Respirator Masks for Local Healthcare Workers and Hospitals

FERNDALE, Wash. (March 31, 2020) -- A  week after a national announcement opening their doors to help those needing access to personal protective equipment (PPE) to combat the COVID-19 pandemic, Superfeet and sister company Flowbuilt Manufacturing have started production of PPE masks with 3D-printed elements. It took less than a week...

March 31, 2020

INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line

Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...

March 31, 2020

CAKE Wins Red Dot Design Award 2020

(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot Design Award. This is the second time CAKE has received this renowned award in the...

March 31, 2020

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...

March 30, 2020

Outdoor Research Seattle Factory Converting to Produce Personal Protective Medical Equipment

SEATTLE, Wash. (March 30, 2020) Outdoor Research, LLC. (OR), a leading brand in the outdoor and tactical apparel industry, is converting its onshore manufacturing facility in Seattle to produce Personal Protective Equipment (PPE) for the medical community in response to the COVID-19 crisis. This will enable Outdoor Research to produce...