PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 11, 2020
Kevin’s Natural Foods Announces Brand Launch, Enters Supermarkets Nationwide
Modesto, CA (February 11, 2020) – Kevin’s Natural Foods, makers of Paleo and Keto-certified sous-vide entrées, sauces, and seasoning blends, is excited to announce their formal debut into the consumer market. Beginning February 1st, Kevin’s products will be available online at www.kevinsnaturalfoods.com and in-stores at Whole Foods, HEB, Raley’s Supermarkets,...
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February 11, 2020
CamelBak® Expands Leadership Team with Key Marketing Hire
PETALUMA, Calif. (Feb. 11, 2020)– CamelBak®, the global leader in award-winning personal hydration products, welcomes Natasha Schroth as the brand’s new director of marketing. Natasha will manage global marketing strategy for CamelBak, spearheading the scale and growth within the marketing department as well as extending the brand growth to wholesale channels, key...
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February 11, 2020
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the weekend get-away race event series for women. The SynchroKnit groundbreaking technology results in less bulk,...
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February 11, 2020
Osprey Announces Most Successful Pro Deal Donation Program to Date and Selects 2020 Beneficiaries
Cortez, CO – February 11, 2020 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of their 2019 Pro Deal Donation program benefiting Southwest Colorado Cycling Association, Mancos Trails Group and Rico Trails Alliance. Last year’s program, the most successful to date,...
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February 11, 2020
CAKE Ösa Wins 2020 iF Design Award
(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International Forum Design GmbH, organizers of one of the world’s most celebrated and valued design competitions....
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February 11, 2020
deboer wetsuits partners with Troi Agencies in South Africa
Stamford, CT, Release: February 11, 2020. deboer wetsuits is proud to have Troi Agencies as a retail partner in South Africa. We think there is a lot of opportunity in the South African market, and Troi Agencies makes a great partner to grow alongside. Marc Price, Director of Troi Agencies: “We distribute niche,...
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February 10, 2020
Salewa North America Announces Inaugural Thru Hiker Project
BOULDER, CO (February 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, today unveiled plans for its inaugural Thru Hiker project, offering 10 hikers the chance to win exclusive Salewa products and free shoes for a year while hiking some of the...
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February 10, 2020
PeopleForBikes Supports Recreational Trails Program Funding Transparency Act
WASHINGTON, D.C. — On Thursday, Feb 6, outdoor recreation champions in the House of Representatives introduced the Recreational Trails Program (RTP) Funding Transparency Act (H.R. 5767). Boulder-based advocacy group PeopleForBikes lauded the move as a huge potential win for all trail users, including people on bikes. Leading the bipartisan bill...
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February 10, 2020
GSI Outdoors Partners with Press Forward PR
SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year, we are very excited to be adding Press Forward to our team. GSI is set...
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February 10, 2020
Astral Expands Sales Team in the Great Lakes
Asheville, NC – February 10, 2020 – Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Daniel Miller and Joe Giordano of Specialty Sport Reps to their sales team. Miller and Giordano will represent the brand across the Great Lakes region, covering Ohio, Indiana, Lower Michigan, and...