PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 21, 2020
US Trail Running Conference announces theme – Trail Running Communities for Climate Action and Sustainability
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced the theme for this year’s edition of the annual event, Trail Running Communities for Climate Action and Sustainability. This theme is a logical development emanating from last year’s theme of diversity and inclusion, and...
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January 21, 2020
Darby Communications, Status Forward Announce 2020 Stand Up Partners
Asheville, NC – January 21, 2020 – Darby Communications and Status Forward are proud to announce the recipients of their 2020 Stand Up Initiative. Launched by Darby Communications in 2016, the program has provided over 300 hours of pro bono services to select environmental nonprofits. Past recipients include the Nantahala-Pisgah...
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January 21, 2020
iKOR Labs Welcomes Dr. Andy Pruitt to Lead Science and Innovation
Boulder, CO – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today proudly announced the addition of Andrew Pruitt,EdD as Sports Medicine Consultant for Science and Innovation. Pruitt, a legend in the endurance industry, has been putting his golden touch to use for decades. He received a...
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January 21, 2020
Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon
OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s partnership with the Salomon global athlete team. Dauwalter, a runner with podium finishes at the world’s highest profile ultra-marathon trail races—including Ultra Trail Du Mont Blanc and...
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January 21, 2020
Studies and Observations Group Unveils New Brand and Product Direction
Lynnwood, WA – Founded in 1986, Studies and Observations Group (SOG) took its name to honor an elite Special Forces military group of the Vietnam War Now, 34 years later, SOG raises the curtain on a new era, positioning the long-trusted brand as a mission-centric solutions provider. SOG built a...
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January 20, 2020
Appalachian Gear Company Debuts New All-Paca™ Sleeping Bag Liner
Charlotte, NC – January 20, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is proud to expand its lineup in 2020 with a 100% alpaca fiber sleeping bag liner. The All-Paca™ Sleeping Bag Liner is a lightweight, versatile, and eco-friendly addition to any...
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January 20, 2020
Here’s how SEO will make your Content Marketing reach more people
If your content marketing efforts seem to be falling flat, they might just need better SEO. "A lot of brands produce great content, then get frustrated when it doesn't drive higher traffic to their website or sales pages," says Peak Content Summit founder Tyler Benedict. "There are a lot of...
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January 20, 2020
Orange Mud to exhibit at ISPO 2020
Round Rock, TX – After a great 2019, Orange Mud is excited to return to the 2020 ISPO Munich Trade Show for its third year in a row. Orange Mud is thrilled to have another opportunity to be on site to present their growing line of cycling and running hydration packs and accessories; including the...
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January 20, 2020
Gerber Gear Partners with Randy Newberg for Innovative Field Dressing Tools
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection will debut at SHOT Show 2020 in Las Vegas, January 21st – January 24th, and will feature two...
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January 20, 2020
Gerber Gear Doubles Down with Packable Folding Machete
PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today the introduction of the new Doubledown folding machete. The first look at the Doubledown will come at SHOT Show 2020 in Las Vegas, January 21st – 24th. Available in June 2020 on www.gerbergear.com, the...