January 17, 2020

AKU Wins ISPO AWARD GOLD For its “Minima” Footwear With Low Environmental Impact

MONTEBELLUNA, ITALY (January 17, 2020) - A jury of experts from 13 nations has awarded AKU the prestigious ISPO AWARD GOLD for its new lifestyle footwear style for the AW ‘20 season, MINIMA - Designed to Reduce. This new winter model designed for leisure time and outdoor journeys was awarded for...

January 16, 2020

Whistler Community Rallies to Replace Deep Winter with New Event “Uprising”

WHISTLER, B.C. (January 16, 2019) - Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in Whistler’s cultural calendar. The group will present a new event on February 23 at the Chateau...

January 16, 2020

Outdoor Research hires creative leaders in design, marketing to drive brand evolution

SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently made two strategic-level hires as it moves into 2020. Andrew Osborn joins the team as Creative...

January 16, 2020

Third Class of American Hiking Society’s NextGen Trail Leaders Announced

SILVER SPRING, MD –January 16, 2020 — American Hiking Society is pleased to announce the third class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from across the country. Through American Hiking Society, NextGen Trail Leaders will speak out to elected officials and engage the millions-strong...

January 16, 2020

SOG Founder Spencer Frazer Announces Retirement

Lynnwood, WA – Studies and Observations Group announces the retirement of Spencer Frazer who founded the company in 1986. Frazer, one of the most prolific inventors in the knife industry, will be stepping away from his full-time involvement in the company, but will maintain an advisory role moving forward. Frazer,...

January 15, 2020

Norrøna and Hvitserk of Norway Launch Norrøna Hvitserk Adventure

OSLO, Norway (Jan. 15, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, has become the majority shareholder in Hvitserk of Norway creating Norrøna Hvitserk Adventure. The newly launched adventure travel company offers year-round tailor-made excursions throughout Norway by foot, ski or kayak...

January 15, 2020

PEARL iZUMi Saddles Up with Backbone Media

LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new...

January 15, 2020

80+ bike business leaders working together to advance our industry’s agenda

BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives critical to growing bicycling participation and the bike industry. More than 80 leaders of PeopleForBikes...

January 15, 2020

LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season

MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...

January 15, 2020

Diamondback Doubles Down on Dealer Strategy

KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under the support and direction of the new ownership, which acquired the brand...