PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 10, 2020
Astral Expands Sales Team in the Great Lakes
Asheville, NC – February 10, 2020 – Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Daniel Miller and Joe Giordano of Specialty Sport Reps to their sales team. Miller and Giordano will represent the brand across the Great Lakes region, covering Ohio, Indiana, Lower Michigan, and...
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February 10, 2020
Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast riders in 2020. To mark the anniversary, Mark Sevenoff and Ashley Korenblat, founders...
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February 10, 2020
GearJunkie to teach branded content strategy at Peak Content Summit
GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities for their readers. The campaigns also provide real value to brands like Patagonia, Eddie Bauer,...
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February 5, 2020
Royal Robbins to Open “Travel Outfitting” Stores
SAN FRANCISCO, Calif. (February 5, 2020)— Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the company was acquired by Fenix Outdoor in 2018. “Our concept is the result of a...
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February 5, 2020
deboer wetsuits is proud to have Palani Distribution as a retail partner in France
Stamford, CT, Release: February 5, 2020. deboer wetsuits is proud to have Palani Distribution as a retail partner in France. France is an important market for deboer wetsuits, and we are very excited to work with Palani Distribution in retail and growing the brand. Arnaud Selukov, Owner of Palani Distribution...
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February 5, 2020
Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the Liv Racing 2020 roster, officially welcoming up-and-coming athletes Savilia Blunk, Riley Miller and Lisa Tertsch...
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February 5, 2020
Salomon Teams With Raleigh Distance Project
Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North Carolina. Salomon will support the athletes through their training and competition as the official footwear...
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February 5, 2020
Ashworth Awards launches its 100% Made in USA dimensional steel product line
North Attleboro, MA - Ashworth Awards announces the launch of its brand new sustainable 100% Made in USA Dimensional steel medallion and award product line. The new products are made from recycled steel that is fabricated completely in the United States. It needs to be seen to be truly appreciated! Quote...
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February 4, 2020
Yakima Caps Successful Outdoor + Snow Show with Multiple Award Wins
LAKE OSWEGO, Ore., February 4, 2020 – Yakima is thrilled to announce that it has completed a successful Outdoor + Snow Show, held January 29–31 in Denver, highlighted by award wins for its innovative new rooftop cargo box, CBX SOLAR. The all-new box, featuring an integrated solar panel for charging...
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February 4, 2020
Gunner Kennels Appoints Joe Graves as CEO
NASHVILLE, Tenn. (Feb. 4, 2020) – Gunner Kennels, creator of the only double-walled rotomolded dog crate and recipient of the 5 Star Crash Test rating from the Center for Pet Safety, today announced Joe Graves as chief executive officer. The decision reinforces Gunner’s growth and commitment to creating the market’s...