PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 4, 2020
Ruffwear Introduces New Spring 2020 Product Line
BEND, OR (Feb. 4, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch its Spring 2020 collection. Now available for purchase, the 2020 Spring line introduces the newly redesigned Front Range™ Collection and...
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February 4, 2020
Trust Performance Launches Trade-In, Trade-Up Program
(Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, announced today the “Swap to the Future” program, a trade-in trade-up program that provides riders up to a $500 rebate on a Trust Performance suspension product. The program starts February 3, 2020, and ends March 2, 2020, and...
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February 4, 2020
Performance Tea adds triathlete Meaghan Praznik to their athlete team
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, continues to strengthen its athlete team with the addition of amateur triathlete, Meaghan Praznik. “With the addition of Meaghan, we will be supporting one of the true up and coming female triathletes,” said Don...
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February 3, 2020
Kitsbow Partners with California Mountain Biking Coalition to Energize Trail Advocacy Statewide
PETALUMA, Calif. — With a shared passion for trail advocacy in California, Kitsbow is thrilled to partner with California Mountain Biking Coalition (CAMTB) to improve and increase trail access for mountain biking throughout the state. CAMTB is raising its first round of funds and creating a Board of Founding Donors...
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January 28, 2020
Coaching Industry Pioneer CTS Celebrating 20th Anniversary in 2020
(Colorado Springs, CO – January 27, 2020) – CTS, a pioneer brand in the endurance coaching industry, celebrates 20-years of guiding and inspiring 20,000-plus athletes since its founding in 2000. The company moves into its next era with a bigger vision to use its brand of coaching to change lives,...
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January 28, 2020
SportRx accepts nominations for 2020 Rexy Awards
San Diego, CA (January 28, 2020) – One night a year, SportRx, the leader in sport prescription eyewear, comes together with industry leaders for the SportRx Awards where eyewear brands are recognized for their excellence in elite product design and innovation across an array of performance categories. The SportRx Awards, also known...
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January 28, 2020
Applications Open for Third-Annual ‘36 Hours in Kitsbow’ Grant Program
Old Fort, N.C. (January 28, 2020) – Kitsbow, maker of premium cycling clothing and accessories, announces grant applications are now open for its third-annual 36 Hours in Kitsbow film series which highlights unique, short films telling the story of an overnight cycling adventure. Winners will earn cash, Kitsbow gear, and promotion...
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January 28, 2020
Team Evergreen to present the Beti Bike Bash in 2020
EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike event in the world, the Beti Bike Bash prides itself on bringing together the cycling...
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January 28, 2020
Deuter Doubles Down on PFC-free with bluesign® Approved UP Series, New AViANT Access Movo, Freerider Pro
LONGMONT, Colo. (Jan. TBD, 2020) –Deuter, a global leader in backpacks and outdoor equipment, announces the launch of its 100-percent Perfluorocarbon-free (PFC) Fall 2020 collection ahead of the Outdoor Retailer Snow Show in Denver, January 29–31. Deuter has long been an expert in the outdoors and the new products build...
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January 28, 2020
ORTOVOX Celebrates 40 Years With New Piz Boe, Haute Route Pack and Limited Edition Apparel
LONGMONT, Colo. (Jan. 28, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its new Fall 2020 collection. Founded in 1980, ORTOVOX has long been a leader in mountain protection, offering emergency equipment, backpacks and functional...