PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 30, 2019
Fjällräven Joins United Nations Fashion Industry Charter for Climate Action
LOUISVILLE, Colo. (Sept. 30, 2019) – Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, joins the United Nations Fashion Industry Charter for Climate Action. Involvement in the charter will allow Fjällräven to better collaborate with other industry players as a leader in...
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September 30, 2019
Astral Makes Waves with Limited Edition GreenJacket
Asheville, NC – September 30, 2019 – For the past decade, Astral has annually launched a highly sought-after limited edition GreenJacket PFD, which doubles as a high-performance PFD and a piece of art. Time-tested by the world’s best expedition kayakers, Astral’s GreenJacket is the top choice for river guides and...
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September 25, 2019
Adventure Chef Collection Surpasses Kickstarter Goal in leass than 72 Hours
OJAI, (9/25/2019)— “We are proud to announce we hit and surpassed our Kickstarter goal in less than 72 hours with our Adventure Chef Collection,” says Kirsten Dressler, VP and Head of Product Development. The folding knife collection is the first full-sized, professional grade folding chef’s knife and set serving the outdoor cooking...
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September 25, 2019
OCR Buddy named the global calendar of World OCR
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCR Buddy as the official Obstacle Course Racing (OCR) calendar worldwide. OCR Buddy is the largest global calendar listing for OCR and Ninja events and provides the only integrated single source for event information. “FISO is at...
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September 24, 2019
KEEN Footwear Makes Resilient Response Pledge for Hurricane Dorian Relief
PORTLAND, Ore. (September 24, 2019)—KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, will provide natural disaster relief for those affected by Hurricane Dorian with longtime partners All Hands and Hearts – Smart Response and Good360. KEEN...
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September 24, 2019
Runderwear to Launch New Running Bra Nov 1: Most Supportive, Widest Size Range Ever
Poole, England (September 20, 2019) — Runderwear – the award-winning UK brand that created the recent seamless running underwear boom – is adding a third running bra to its popular line, offering the widest size range and best support yet, in keeping with its core ethos of bringing more inclusiveness and diversity into...
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September 24, 2019
Superfeet Doubles-Down on Employee-Owner Giving with 2019 Giving Fair
FERNDALE, Wash. (September 24, 2019) – Superfeet, a 100% employee-owned company, continues its quest of making a positive difference in people’s lives by shaping a strong foundation. On Thursday, September 26, the company will host their second annual Giving Fair putting a portion of the organization’s giving decision in the...
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September 23, 2019
Honey Stinger Announces 2019-2020 Collegiate Athletic Partnerships
STEAMBOAT SPRINGS, Colo. (Sep. 23, 2019)— Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its full lineup of collegiate athletic partnerships for the 2019-2020 school year. The list is highlighted by new multi-year agreements with both the University of Southern California and Pennsylvania...
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September 23, 2019
Tentsile Commits to Climate Neutral
LONDON (September 23, 2019) – Tentsile, the award-winning brand known for its portable and elevated Tree Tents, is proud to announce it has joined Climate Neutral Certified, an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the entirety of a company’s carbon footprint....
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September 23, 2019
Origin and Arc’teryx to Release Spearhead Traverse Documentary October 18
WHISTLER, B.C. (September 23, 2019) — Award-winning outdoor marketing agency Origin and outdoor design and manufacturing company Arc’teryx today released the teaser for Spearhead: Pushing the Boundaries of BC’s Backcountry. The Origin-produced film, set for release on October 18, 2019, explores the Spearhead Traverse’s impact on skiers over the past...