PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 3, 2019
FITS® Launches 2019 Fall Collection with New Colors and Patterns
CHARLESTON, SC (September 3, 2019)—FITS®, American manufacturers of the best-fitting socks on the market, is excited to announce the launch of their 2019 fall collection featuring new hiking, skiing, sporting and casual sock styles. These new Merino wool styles add fun, new colors and patterns to the existing lines. FITS’...
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August 30, 2019
Yuba Raises the Bar with 3 New Cargo Bikes at Eurobike
Annecy FR // Cotati, CA USA (August 30, 2019) - Revered for their one-piece chassis and beautifully designed cargo bikes unparalleled in comfort and safety, Yuba Bikes is excited to announce three new cargo bike releases at Eurobike 2019. Revolutionizing the cargo bike space since its inception in 2006, Yuba remains...
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August 30, 2019
Top Athletes from Around the World Arrive in Moscow for Ninja OCR World Championships
LAUSANNE, SWITZERLAND –The first World Championships for Ninja Warrior athletes, the most watched event in obstacle racing, will be held in the famous Gorky park on the banks of the Moscow River. 2,000 athletes representing countries from Asia, the Americas, Europe and Oceania will vie for converted world titles. Athletes...
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August 29, 2019
Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions
Red Wing, MN – August 29, 2019 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce major growth within its marketing department and the addition of two new positions to the team. Rounding out Vasque’s marketing team...
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August 29, 2019
Stio’s Fall ’19 Collection is Made for the Full Range of Mountain Life
JACKSON, Wyo. (Aug. 29, 2019) – Inspired by life in the Tetons, Jackson Hole mountain lifestyle brand Stio makes performance outdoor apparel to cover the full range of mountain pursuits. This fall, Stio delivers its largest-to-date fall/winter collection with expanded technical pieces, lifestyle silhouettes and accessory collections. “Mountain towns are...
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August 29, 2019
Black Diamond Equipment Announces New Testing Protocols for its Lighting Category
SALT LAKE CITY, August 29, 2019 – Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces new testing protocols for its lighting category. “Black Diamond addressed current industry-wide communications for the lighting market,” states Joe Skrivan, Technical Director for Black Diamond Equipment’s lighting category. “Specifically,...
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August 28, 2019
Origin Welcomes Senior Writer Ben Hewitt to US Team
WHISTLER, B.C. (August 28, 2019)— Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, announced today the hire of Ben Hewitt as senior writer. Ben joins Account Director and Strategist Laura Merino as the second U.S.-based Origin employee after Origin established a...
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August 28, 2019
Rossignol Group Partners with Verde Brand Communications
Park City, UT (Aug. 28, 2019) - Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde Brand Communications to direct its public-relations efforts in North America, effective immediately. Verde, a full-service integrated...
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August 28, 2019
Kitsbow Will Double U.S. Manufacturing with Relocation to Asheville, North Carolina
PETALUMA, Calif. (August 28, 2019) — Kitsbow, maker of premium cycling clothing and accessories has expanded its commitment to U.S. manufacturing by relocating to a new facility near Asheville, North Carolina that will open before the end of 2019, and plans to earn 95-percent of its revenue from products made onshore...
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August 28, 2019
New Indy Ski Pass offers two days at EACH of 34 resorts for $199
PORTLAND, OR -- A new, multi-resort ski pass, called the Indy Pass, is now on sale for the 2019-2020 season that will provide two lift tickets - 68 total days – at each of 34 independently owned resorts for just $199. Indy Pass resorts provide an uncrowded and welcoming experience...