PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 7, 2019
Front Runner Outfitters Turns The New Toyota RAV4 Into Dream Adventuremobile
LOS ANGELES (Nov. 7, 2019) – Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit. The all new roof rack will allow 2019 RAV4 owners to customize their vehicles to meet...
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November 6, 2019
Local worldwide and always expanding: KAVU taps Bizness Enabler for Germany and Austria distribution
SEATTLE – KAVU’s brand of true outdoor wear just got a leg up in the international scene, signing on with distributor Bizness Enabler GmbH to bring the full line to Germany and Austria for Spring 2020. Born in the Pacific Northwest, KAVU is outdoor lifestyle apparel, an international fashion label...
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November 5, 2019
The Conservation Alliance Heads to Washington D.C. with Outdoor and Craft Brew Business Leaders
Bend, Ore., November 5, 2019– The Conservation Alliance is in Washington D.C. this week advocating for land and water protections across the country. Conservation Alliance staff is joined by representatives from five member companies including Backpacker’s Pantry, Duct Tape Then Beer, Kiitella, New Belgium Brewing, and Patagonia. The group will...
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November 5, 2019
Merrell launches film on Triple Crown of Hiking
ROCKFORD, Mich. (Nov. 5, 2019) — “The Crown” features thru hiker, veteran and Merrell Ambassador Will “Akuna” Robinson as he completes the Triple Crown of Hiking: the Appalachian Trail, the Pacific Crest Trail, and the Continental Divide Trail. The film shares Robinson’s thoughts on this incredible achievement that made him the...
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November 5, 2019
PrimaLoft® P.U.R.E.™ Manufacturing Technology Reduces Carbon Emissions by up to 48%
LATHAM, N.Y. (Nov. 5, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, today introduced PrimaLoft® P.U.R.E.™, a proprietary manufacturing technique that reduces carbon emissions by as much as 48%. P.U.R.E., which stands for “Produced Using Reduced Emissions,” is the latest development in PrimaLoft’s Relentlessly Responsible commitment to...
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November 5, 2019
Snowsports Industries America Releases 2018-2019 Participation Study And Snow Sports Participation Insights Report
PARK CITY, UT (November 4, 2019). Today, Snowsports Industries America (SIA) released its annual SIA Participation Study alongside a new Snow Sports Participation Insights Report. The 2018-2019 SIA Participation Study is a comprehensive look at participants in winter sports across the 2018/2019 season including skiing, snowboarding, cross-country skiing, snowshoeing, sledding and...
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November 4, 2019
Teton Gravity Research to make Films on Green Power
Teton Gravity Research (TGR) just flipped the switch in their offices, committing to run their Wilson, WY headquarters on 100% local Green Power. This decision ensures that all of the electricity purchased by TGR is through verified Green Power sources. In this case, Horse Butte Wind Farm outside Idaho Falls,...
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November 4, 2019
Hula, a unique Vermont business accelerator campus and culture, teams with Pale Morning Media to support 2020 launch
BURLINGTON, VERMONT (November 4, 2019) – Hula, a state-of-the-art office, coworking, conference, and events campus on the shores of Lake Champlain, is partnering with Pale Morning Media for public relations and strategic communications to support its 2020 launch. One part business accelerator, one part outdoor destination and one part eclectic cultural...
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November 4, 2019
Orange Mud, LLC makes the Entrepreneur 360 list for 2019, by Entrepreneur Magazine
Orange Mud, LLC makes Entrepreneur Magazines, Entrepreneur 360, list for 2019. See Orange Mud’s rank and info here. CEO Josh Sprague noted, “I’ve been reading Entrepreneur magazine for probably 20 years now, so it’s extra special to have Orange Mud included in this list. We have an amazing team, both...
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November 1, 2019
Nike Swim Introduces Pinnacle Performance Goggle: Nike Vapor
Portland, Ore. (Nov. 1, 2019) – Today Nike Swim unveils its most innovative performance swim goggle to date: the Nike Vapor. Nike Swim’s pinnacle performance, FINA approved goggle is engineered to minimize drag and maximize field of view, for optimal performance. Featuring a curved, oversized, drag resistant lenses, the Nike...