July 19, 2019

Merrell Sheds Light on Barriers to Getting on the Trail

ROCKFORD, Mich. (July 19, 2019) - Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, found in a survey of 2,500 adults that 53 percent don’t hike because of perceived barriers like not living close to trails...

July 17, 2019

HeiQ announces PFC-free DWR with dry cleaning durability

Consumers of water repellent jackets, pants and footwear think it is important that products are made of environmentally-friendly materials and are PFC-free1. HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies that provide protection against water and water-based stains. As of August 2018, HeiQ...

July 16, 2019

prAna Names Marcie Peters Vice President of Global Sales

Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice President of Global Sales. “We are thrilled to welcome Marcie to the prAna family,” said Russ...

July 16, 2019

LINDSEY VONN: The Final Season

Universally recognized as the greatest female skier ever, Lindsey Vonn went on a remarkable journey that was defined by unexpected twists and turns and dramatic peaks and valleys in its final chapter. Produced in conjunction with Teton Gravity Research, HBO’s feature-length documentary LINDSEY VONN: THE FINAL SEASON intimately recounts the...

July 11, 2019

Filson and Merrell Launch Sandal Collaboration

SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell,...

July 11, 2019

Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award

WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June. The Origin-produced film, which shines a light on the face of visible minorities in the...

July 11, 2019

5.11 Partners with Spartan

IRVINE, CA (July 11, 2019)– 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce its partnership with Spartan, the largest obstacle race and endurance brand in the world. 5.11 is the Official Tactical Gear Partner of the 2019 Spartan Honor Series and will be on site with...

July 10, 2019

Merrell launches film on Mike Chambers’ attempt at Denali speed record

ROCKFORD, Mich. (July 10, 2019) — Little Steps features mountain athlete and Merrell Ambassador Mike Chambers as he endures a six-month, highly-strategic and rigorous training program to prepare for his attempt at breaking the speed record for Denali. Ultimately, Chambers leaves Denali without the record, but throughout his training and time...

July 10, 2019

The Conservation Alliance Announces 2019 Outstanding Partnership Awards

Bend, Ore., July 10, 2019 – Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019. The award recognizes companies who provide meaningful support to Conservation Alliance grantees working to protect wild places throughout North America. This year’s...

July 10, 2019

Tender Corporation Expands Outdoor Portfolio With Counter Assault Acquisition

LITTLETON, N.H. (July 10, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, announces the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense products, including the leading bear spray and tools for law enforcement and self-defense. Based in Kalispell,...