April 2, 2019

Smartwool and Ultra Runner Rob Krar Partner with Strava to Launch a 100-Mile Running Challenge in April

Steamboat Springs, CO – April 2, 2019 – Smartwool and professional ultra runner Rob Krar are teaming up with Strava to celebrate the new Smartwool X Rob Krar PhD® Pro Endurance socks. During the month of April, Smartwool is challenging fans to join Krar in running 100 miles over the...

April 2, 2019

Icebug Becomes First Climate Positive Outdoor Footwear Brand

Jonsered, Sweden (April 2, 2019) – “The climate crisis can’t wait for us to become perfect. We need to act now” - Icebug CEO David Ekelund.  Icebug, the Swedish outdoor footwear company, has been manufacturing footwear to tackle slippery conditions since 2001. From their start as a company, Icebug has...

April 2, 2019

Stio’s Spring ’19 Collection is Built for Forging New Frontiers in the Epic and Everyday

JACKSON, Wyo. (April 2, 2019) – Designed and tested in the Tetons, mountain lifestyle brand Stio creates premium, versatile and sophisticated gear for the epic and the everyday. Featuring new and expanded styles and collections, Stio’s Spring ’19 line aims to inspire both backyard adventures and ambitious pursuits. "We’re pleased...

April 2, 2019

La Sportiva Hires Ascension Sales to Represent the Rockies

(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Ascension Sales to represent the brand in Colorado, Utah, Wyoming, and New Mexico. They are an established agency with five passionate outdoor industry professionals combining for over 50 years of collective experience...

April 2, 2019

Outdoor Companies Put Conservation First in April

(BEND, Ore. April 2, 2019) – A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign. Funds raised will help the Alliance protect wild lands and waters across North America...

April 2, 2019

Liv Cycling Unveils Global Brand Campaign Liv Forward

April 2, 2019—Liv Cycling, the company dedicated to getting more women on bikes, today unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling.  The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing...

April 1, 2019

Balega Unveils New Kids Socks and Fresh Colorways For Spring 2019

Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will be available...

April 1, 2019

Blacksford offers industry first short term lease on Winnebago Revel

Beginning summer 2019 Blacksford is offering a flexible option to owning the ever-demanded Winnebago Revel. With the fully re-designed 2020 Revel, Blacksford is offering a 4, 6 or 12 month lease starting at $2,000 per month. “Owning isn’t in the cards for everyone and that is becoming especially apparent in...

April 1, 2019

Yuba Bikes Launch MEGA Mundo

Cotati, CA (April 1, 2019) – Yuba Bikes is excited to introduce the MEGA Mundo cargo bike. With some riders saying the Mundo just isn’t enough with its 440 lbs. of cargo carrying capacity, Yuba is heeding the call. Introducing the MEGA Mundo - double the size, double the fun!...

April 1, 2019

Bridgedale Develops “Merino Mag +” Sock Collection

April 1, 2019 – Bridgedale, a global market leader in the manufacture of performance socks, has developed a solution to the age-old problem of losing socks in the wash. Using their patented “Polarity Fusion” technology they have perfected a process of twisting opposite and equal unique magnetic yarns into “pairs”...