PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 14, 2019
Honey Stinger Announces Sponsorship of Marine Corps Marathon and Historic Half
STEAMBOAT SPRINGS, Colo. —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon. As the proud energy gel partner of the events, products across Honey Stinger’s full lineup of Organic Energy Gels will be featured at...
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May 14, 2019
SOG Teams with Outtech for Specialty Sales Channel Representation
LYNNWOOD, Wash. – SOG Knives and Tools is partnering with Outtech Inc., to represent SOG in the specialty sales channel in all lower 48 U.S. states. Effective June 1, Outtech will be SOG’s exclusive representatives for specialty independent and chain retailers. “I am thrilled to partner with the premier sales...
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May 14, 2019
Liv Cycling Adds To Intrigue Series With Lightweight Aluminum Model
NEWBURY PARK, Calif. (May 14, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, announced its agile all-mountain trail bike, Intrigue, is now available in a lightweight aluminum ALUXX model. The new Liv Intrigue is designed with the specific ability to charge down technical descents, up...
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May 14, 2019
LEM Helmets-Sponsored Pro Women’s Cycling Team BePink Sets Sights on Amgen Tour Of California
MORGAN HILL, Calif. (May 14, 2019): This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM Helmets, manufacturer of performance-driven cycling helmets for road, mountain, commute, and kids, will race exclusively...
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May 13, 2019
Season 8 of Knot Right Kayak Fishing presented by FishUSA set to premiere May 23rd on Sportsman Channel
(Beachburg, Canada - May 13, 2019): Heliconia, the video production company behind the hit television series Knot Right Kayak Fishing presented by FishUSA, is excited to announce that the 8th season of the entertaining kayak fishing show will premiere on Sportsman Channel, Thursday, May 23rd at 10:00 am est. The...
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May 13, 2019
Uncharted Supply Co. Prepares for Outdoor Retailer Debut with Executive Hires, Wholesale Business Expansion
PARK CITY, Utah (May 13, 2019) – Uncharted Supply Co., maker of industry leading emergency preparedness products, is poised for an impactful first ever exhibition at Outdoor Retailer Summer Market 2019 in Denver this June. In the first of several major updates for the brand, Uncharted is proud to announce...
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May 13, 2019
Darn Tough Vermont® Names New Chief Technology Officer and Director of Human Resources
Northfield, VT. (May 13, 2019) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is proud to announce the appointment of Jim Decker as Chief Technology Officer and John LeBourveau as Director of Human Resources. As the award-winning sock brand continues to experience remarkable...
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May 9, 2019
In Celebration of Mother’s Day, Merrell Presents “Mi Mamá”
ROCKFORD, Mich. (May 9, 2019) — “Mi Mamá” follows Nadia Mercado and her mother, Clariza Valdez, as they go back to Arches National Park in Moab to experience the natural space together. The film unveils how Nadia fell in love with the outdoors at a young age, and how her mother’s...
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May 9, 2019
Seirus Throws it Back to Their ‘80s Roots with the Throwback Collection
San Diego, CA (May 9, 2019) - Seirus, leaders in innovation and technology dedicated to face, hand and head protection, are getting back to their ‘80s roots by introducing a collection of retro Neofleece Comfort Masques and Cat Tracks. Seirus has been around the proverbial block for decades, and in...
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May 9, 2019
REGGIE Releases Commemorative Pink Jersey to Honor Giro
Port Hope ON, Canada — In honor of the official start of pro cycling’s Grand Tour season – and particularly the founder’s favorite race, the Giro d’Italia’s – REGGIE cycling apparel has launched a commemorative pink jersey called the Rosa REGGIE, a nod to the Giro’s coveted Maglia Rosa leader’s...