March 20, 2019

Origin Announces New Partnership with L.L.Bean

Whistler, BC March, 2019 – Origin is thrilled to announce it has signed a new partnership with the internationally recognized outdoor brand L.L.Bean. Origin will be advising on L.L.Bean’s overall brand content strategy, as well as the storytelling specific to its iconic hunting and fishing products. Origin will spearhead growing...

March 20, 2019

Cairn Launches Kitted™: a First-of-Its-Kind Outdoor Product Retail Experience

BEND, Ore. (March 20, 2019) — Cairn, the leaders in outdoor product curation, today introduced the outdoor industry’s first highly-personalized online retail experience: Kitted by Cairn. Launching initially as a beta program, Kitted’s data driven model delivers each member a curated product selection well-suited for their outdoor needs and aspirations...

March 20, 2019

Dogfish Head Craft Brewery teams up with Pale Morning Media public relations for active & outdoorsy outreach

Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency specializing in the active outdoor lifestyle. “Dogfish has been a pioneer in the category of active...

March 20, 2019

UCO’s #TrashTag Makes a Major Comeback

Seattle, WA – March 20, 2019 – Back in 2015, leading outdoor accessory brand UCO Gear launched the UCO #TrashTag Project, a social movement that encouraged the public to clean up litter on trails, parks, beaches and city sidewalks alike. Nearly 4 years later, the #TrashTag Project has made a...

March 20, 2019

GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events

Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events.  GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes...

March 20, 2019

KOKOPELLI Packraft Debuts It’s Toughest, Most Whitewater-Ready Boat Yet!

Boulder, Co (March 20, 2019) - This winter brought historic snowfall for much of the country, and when that sweet, sweet pow melts, it’s going to be one awesome whitewater season. And the Recon is the KOKOPELLI for your road to river missions and post-work shred-laps. It has same basic...

March 19, 2019

Stio’s New Park City Mountain Studio Retail Store Now Open

PARK CITY, Utah (March 19, 2019) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyo., is proud to announce that its newest Mountain Studio retail store in Park City, Utah is now open. The new store, located on Park City’s historic Main Street, opened on Friday, March 15,...

March 19, 2019

Superfeet Gives Consumers Access to Expert Advice With All New Wellness Panel

FERNDALE, Wash. (March 19, 2019) – Why recover when you could re-energize? Superfeet, the industry leader in underfoot shape and support for more than four decades, is pleased to announce the debut of the Superfeet Wellness Panel, a new resource that provides exclusive advice, tips and support to help consumers...

March 19, 2019

Therm-a-Rest Hyperion 20F/-6C Sleeping Bag Wins Backpacker Magazine 2019 Editor’s Choice Award

SEATTLE, Wash. (March 19, 2019) — Therm-a-Rest has been leading the industry with award-winning outdoor sleeping gear since 1972, and this year is no different as Backpacker Magazine honors the brand with its 2019 Editor’s Choice Award for the new Hyperion 20F/-6C sleeping bag. The 900-fill bag, made with Nikwax...

March 19, 2019

2019 Ninja World Series Finals Announced

Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World Series Finals. UNAA CEO Mr. Bob Clark (USA) announced, “We are thrilled to be partnering with...