March 19, 2019

BUBBA™ Debuts Lithium Ion Electric Fillet Knife at 2019 Bassmaster Classic Outdoors Expo

(Columbia, MO) March 18, 2019 – BUBBA™, a fishing lifestyle brand known for its high quality angling equipment designed by fishermen, for fishermen, has announced the debut of its brand new Lithium Ion Electric Fillet Knife (EFK) at this year’s Bassmaster Classic Outdoors Expo in Knoxville, TN. The Lithium Ion...

March 19, 2019

Hydro Flask Partners with Independent Musicians to Launch Song

Bend, OR (March 19, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of a new original song in conjunction with its recently launched brand campaign,...

March 18, 2019

In response to high demand, Nester Hosiery adds Matt Brucker as VP of Sales

Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners it serves. To further grow and manage this demand Nester Hosiery has hired Matt Brucker as...

March 18, 2019

Desert vibes: Succulents shine in KAVU’s spring collection

SEATTLE – KAVU’s top new pattern for Spring 2019 is Greenhouse, and it’s already nearly sold out. A colorful array of desert succulents bursting out against a dark backdrop, the Greenhouse print permeates KAVU’s spring line, from jumpsuits and sleeveless dresses for women to men’s board shorts, belt packs and...

March 18, 2019

Hydro Flask Receives Four iF Design Awards, Including Coveted Gold Award

Bend, OR (March 18, 2019) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won four iF Design Awards, including a first-ever gold award. The Unbound Series™ 22 L Soft Cooler Pack and...

March 18, 2019

OluKai Launches Adventure Ready Miki Collection

Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip and the Miki Trainer. The new additions give adventure-ready women two new options for getting...

March 18, 2019

Hillsound Ambassador Named National Geographic’s Adventurer of the Year

Vancouver, BC (March 18, 2019) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce that their ambassador, Heather ‘Anish’ Anderson, has been named a National Geographic Adventurer of the Year. Anderson is a top-tier athlete, well-known thru-hiker on the trails,...

March 18, 2019

Grassroots Outdoor Alliance takes step toward paper-free future, inspired by innovative commitment from The North Face

KNOXVILLE, TENNESSEE -- (MARCH 18, 2019) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook” -- a ubiquitous outdoor industry...

March 18, 2019

PrimaLoft, Inc. Announces Circularity of PrimaLoft® Bio™ Fibers, Further Advancing Relentlessly Responsible™ Mission

LATHAM, N.Y. (March 18, 2019) -- PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers have proven capable of being chemically recycled. This process breaks down polyester to its basic components...

March 15, 2019

Eco-conscious Consumers Have Spoken: the Environmentally Friendly Shoe from SOLETM and United By BlueTM Gets Fully Funded in Less than 90 Minutes, Leading as One of the Top Sustainability Campaigns on Kickstarter.

Vancouver, British Columbia (March 15, 2019) — SOLE and United By Blue are proud to announce the successful funding of their Kickstarter campaign for the world’s most eco-friendly shoe, the SOLExUBB Jasper Wool Eco Chukka. It took just 84 minutes for the campaign to reach its funding goal, which had...