January 22, 2019

MSR® Debuts New Paragon™ Snowshoe Binding for Ultralight Comfort and Safety in the Backcountry

SEATTLE, Wash. (January 22, 2018) — Seattle-based Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer, introduces the Paragon™ Binding, the world’s first single-strap mesh snowshoe binding delivering the pinnacle of simplicity, security, durability, and comfort in alpine terrain. Unlike other snowshoe bindings, which can be rigid, uncomfortable, and complex,...

January 22, 2019

Turtle Fur Takes Steps to Reduce Environmental Impact of eCommerce

Morrisville, VT, (January 22, 2019) – Turtle Fur, the leading headwear and accessories brand in the outdoor and snow sports industries for 35 years, is joining a pilot program with Limeloop reusable shippers. Limeloop created smart shippers, produced from recycled billboards that can be shipped to the customer with a...

January 22, 2019

All-New Gregory Tribute Awarded Best Travel Backpack at ISPO

SALT LAKE CITY, Utah (January 22, 2019) – The Tribute 55, a new adventure travel-focused backpack from Gregory Mountain Products, was named best travel pack of 2019 by a panel of independent, expert judges at the International Sporting Goods Trade Show (ISPO). The ISPO Award is given out each year...

January 22, 2019

Morakniv Introduces Companion Spark for 2019

(Seattle, WA - January 22, 2019) - Morakniv®, creator of quality Swedish knives since 1891, proudly introduces a new option designed to add a spark to any outdoor adventure. The Companion Spark builds on one of the brand’s most popular knives with an integrated fire starter, ensuring a campfire is...

January 22, 2019

Indigitous Agency Achieves Amazon Advertising Accreditation

Seattle, Wash. (January 22, 2019) – Indigitous, a Seattle-based Amazon services agency serving outdoor and active lifestyle brands, recently was approved by Amazon as an authorized Amazon Advertising agency. As a result of the official recognition, Indigitous offers clients favorable rates, low minimum commitments, customized ad targeting, and early access...

January 22, 2019

Verde Brand Communications Adds Partners, Hires Integrated Services Director, Chief Operating Officer

DURANGO, Colo. (January 22, 2019) – Verde Brand Communications, a full-service communications firm serving the outdoor and active-lifestyle markets for nearly 20 years, promoted its two longest-tenured employees to agency partners. In addition, Verde hired a new company director who will oversee integrated services and digital strategy, as well as...

January 21, 2019

Big Agnes Donates $30,000 to the Continental Divide Trail Coalition

STEAMBOAT SPRINGS, Colo. (Jan. 21, 2019) – Big Agnes®, the award-winning manufacturer of tents, sleeping bags, pads, apparel and outdoor furniture, announced today it will donate $30,000 to the Continental Divide Trail Coalition (CDTC), the nonprofit group that helps to promote and protect the Continental Divide Trail (CDT). “One of...

January 21, 2019

Sierra Designs Announces Aspiring Artists Program

January 21, 2019 – Boulder, CO – Calling all shutterbugs! Sierra Designs is thrilled to launch its new Aspiring Artists Program, a creative initiative that aims to provide career opportunities, mentorship and high-quality outdoor gear to up and coming adventure photographers. The 8 aspiring visual storytellers selected for this inaugural...

January 21, 2019

Colorado Outdoors Partners with Backbone Media to Drive Economic Development in Montrose

MONTROSE, Colo. (Jan. 21, 2019) – Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has selected Colorado-based Backbone Media to lead its public relations and communications strategy. Founded in 2016 by David Dragoo, Colorado Outdoors’ mission is to promote and develop the city of Montrose...

January 18, 2019

Jon Rucker Promoted to President of HEAD USA Winter Sports Division

Boulder, Colo. - HEAD North American CEO/President, Kevin Kempin is pleased to announce the promotion of Jon Rucker to President, HEAD/Tyrolia USA Winter Sports Division. “Jon’s leadership of our Winter Sports Division has helped drive us to record heights. Sales and market shares have doubled under his direction. We have...