PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 8, 2018
Cascade Designs® Welcomes David J. McDonald as Sr. Vice President and Chief Operations Officer
SEATTLE, Wash. (DRAFT) – Cascade Designs, Inc.®, parent company to some of the most respected and iconic brands in the outdoor industry, welcomes Dave McDonald to their team as the new Sr. VP and Chief Operations Officer. McDonald brings more than 25 years of operations experience to the position and...
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October 8, 2018
AKU Footwear’s North American Sales Soar 16% in 2018
Montreal, Canada (October 8, 2018) -- AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, has experienced 16% growth in the past year in Canada and the U.S. The driving force behind AKU’s growth in North America is attributed...
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October 8, 2018
Sweet’s All-Mountain Switcher MIPS Wins Outside Magazine’s Gear of the Year
(Broomfield, CO) Award season has been good to Sweet Protection’s Switcher MIPS, a revolutionary new helmet with 22 vents, adjustable by a simple twist of a glove-ready dial. The lid’s most recent accolade is the prestigious Gear of the Year award from the powder-fiends at Outside Magazine. “Accommodating a wide...
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October 4, 2018
Conservation Alliance Stewardship Event Draws 110 Outdoor Industry Volunteers
Westminster, Colo. (October 4, 2018) – More than 110 volunteers from 12 Conservation Alliance member companies participated in the organization’s 11th Annual Backyard Collective stewardship event near Boulder, Colorado on Friday, September 28. The volunteers worked in support of Wildlands Restoration Volunteers and The City of Westminster to plant over...
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October 4, 2018
Darn Tough Vermont Announces VP of Product Design and Development
Northfield, VT. (October 4, 2018) — Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the promotion of Lyn Feinson to VP of Product Design and Development. Feinson is stepping into a higher level role after three years with the...
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October 4, 2018
BeAlive Closes $3.5M in Seed Funding Led by KittyCat Capital to Launch the First Digital Consumer Entertainment Brand for Outdoor Enthusiast Millennials
Midland, MI – October 4, 2018 – BeAlive announced today a $3.5M seed round to fund the first digital consumer entertainment brand and cross-platform network built to deliver short-form video, episodic series, live events, and social content for the young, 18 to 34-year-old, outdoor cultural lifestyle. BeAlive’s founding team has experience in consumer...
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October 3, 2018
Rylo Secures $20 Million in Series B Funding, Announces New Hires and Partnerships
SAN FRANCISCO – Rylo, a technology company that is transforming the way people capture and share life’s meaningful moments, announced three key growth milestones this week, building on the momentum that has quickly propelled the brand to the forefront of the action camera market since its initial product launch late...
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October 2, 2018
Smartwool Welcomes New Canadian Sales Manager
Steamboat Springs, CO and Montreal, Quebec – Smartwool announced it has hired Josh Novis as its Canadian Sales Manager, a new position created to allow Smartwool to better serve its customers in Canada. Canada is the fastest growing region globally at Smartwool. This team expansion shows how Smartwool is continuing...
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October 1, 2018
The Conservation Alliance Contributes a Record $879,000 in Grants to 22 Organizations
BEND, Ore. (October 1, 2018) - The Conservation Alliance sent grants totaling $879,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation Alliance was founded in 1989. The grants put the organization on track to contribute $1.9...
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October 1, 2018
Pacific Market International Names New CEO and New Sales Leadership
SEATTLE, WA (October 1, 2018) – After 35 years at the helm, Pacific Market International (PMI) founder Rob Harris is proud to announce Bob Keller’s appointment as the new Chief Executive Officer. Effective immediately, Keller is responsible for day-to-day operations of the Company, reporting to the Board of Directors, while...